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Overheard Communications

Web and Mobile

Social Media Content, Search & promoted listing, Digital Media Buying & Selling, Digital Events, Digital Mailers, Influencer Marketing, Data & Web Analytics, SEO , Online Reputation Management, Brand Consultancy/Strategising

  1. Mumbai

No. of Employees: 26-50

Tagline

Dig It All. #DigItAll

About the company

Overheard Communications, an independent, creative digital agency founded by passionate & industry experienced set of communicators, designers, storytellers, strategists & tech geeks. We have executed some award wining campaigns for SBI - Youth For India, Tata Beverages etc. Have partner brands like Tata Motors, Reliance Fresh, Monsanto, Aditya Birla Group, ISUZU, KPMG, PwC, Discovery Channel, Animal Planet, Rustomjee etc. Besides which we have also strategised and serviced organisations like Swachh Bharat, CREDAI etc and Public Sector companies like State Bank of India, Stockholding to name a few. Our clientele boasts of accounts from various geographies like the US, UK, Germany, UAE, Israel and Australia. Some of these initiatives for the aforementioned companies included creating their digital presence from scratch. Brand building exercises, performance marketing initiatives and long term asset creation is our forte. We have ran one of India's largest Influencer outreach programs and were one of the first ones to stream events live across all the digital channels. With the launch of Overheard Communications' SearchLight division, an arm to specifically service SMEs and start-ups, we have serviced startups like Chef Basket, Zeb Pay etc and SMEs like Finplan International, Paarkadel, Dental Concepts, Anmol Baby, Radiant Bay, Tritorc amongst others. Our in-house Mar-Tech tool, SocioBard is online reporting cum lead validation tool. It supports all major paid and organic platforms and also act as lead management system. It has helped our clients save up to 30% of their marketing costs and reduced significant number of man hours. Our Mantra: We understand and also help our clients see that Digital isn't a one way street but essentially driven by conversations. And we love to converse! Creativity, Innovation, ROI, Client Satisfaction, Technology etc. aren't only words we include in pretty collaterals but essentially the driving force behind Overheard Communications. What does being Independent, Digital & Agency mean to us? Independent: Being independent means that the genesis of each new ideas is free from the constrains of any conventions. Each strategy that is takes shape from this idea is backed back profound conviction. Digital: Story telling is an art, science and also commerce. Great campaigns are nothing but the stories created by a harmonious synchronisation of all the three. Digital is no different. Agency: The sole objective of our birth as an agency was to create tailor made solutions for brands, businesses or organisations that not only achieve the campaign goal but also transform the mindsets in the ecosystem. Digital changes rapidly and we believe we are that change.

Category Experience

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Services

Social Handles

Website

Projects

Monsanto 2015-2019
Search & promoted listing, Digital Media Buying & Selling..
Monsanto India

2015

Monsanto 2015-2019

#MadeOfGreat | Lionel Messi
Influencer Marketing, Brand Consultancy/Strategising..
TATA Motors

2016

#MadeOfGreat | Lionel Messi

Taiwan Excellence
Social Media Content, Influencer Marketing, Digital Media Bu..
TAITRA

2017

Taiwan Excellence

PwC | The Winning Leap
Social Media Content
PwC India

2014

PwC | The Winning Leap

KPMG In India - 2014 Onwards
Digital Events, Digital Media Buying & Selling..
KPMG In India

2018

KPMG In India - 2014 Onwards

CREDAI - 2017 Onwards
Digital Events, Digital Media Buying & Selling..
CREDAI

2019

CREDAI - 2017 Onwards

SBI - Youth For India (Award Winning)
Digital Media Buying & Selling
SBI

2016

SBI - Youth For India (Award Winning)..

Belief
Social Media Content, Digital Media Buying & Selling..
Discovery India

2016

Belief

Animal Planet
Social Media Content, Digital Media Buying & Selling..
Animal Planet India

2016

Animal Planet

My Teacher, My Superhero | Euro Kids
Digital Events, Digital Media Buying & Selling..
Euro Kids International

2020

My Teacher, My Superhero | Euro Kids..

Unimoni
Search & promoted listing, Digital Media Buying & Selling..
Unimoni

2018

Unimoni

Swacch Bharat
Search & promoted listing, Digital Media Buying & Selling..
Swacch Bharat

2016

Swacch Bharat

Head Office

Jai Commercial Complex, Off The Eastern Express Highway, Thane W
Mumbai
400601


Branch Office

DSR Galleria, Bannerghatta Main Road, Bilekahalli, Anthappa Layout, Phase 4, JP Nagar
Bengaluru
560076


Founded in

2014

Parent Company

Overheard Communications

Subsidiaries

SocioBard

Leadership

Ankita Petiwale

Founder

In 2014, I established Overheard Communications, an independent creative digital media agency. Overheard Communications has been a part of some award winning campaigns, one of India's largest influencer campaigns and pioneer live streaming across platforms. My area of focus at Overheard Communications has been leading the inbound marketing piece and heading overall operations along with the agency's growth in the overseas markets like US, UK, Germany, Israel and Australia besides India. Some of the clients for whom I've lead campaigns across verticals are: Monsanto India | Tata Motors | PwC | State Bank Of India | KPMG | Swachh Bharat | Reliance Fresh | Discovery Channel | Animal Planet | Renaissance | Godrej Properties | CREDAI | SBI – Youth For India | Zeb Pay | Chef's Basket | KVB | Jain Irrigation | Isuzu | Taiwan Excellence | Nvidia | Rustomjee | India Circus | Shaze | BJP | NCP | Verb | Stockholding | Lenovo Setting up Overheard Communications' new office in Bengaluru and its mar-tech brand, SocioBard have been some of the milestones of the agency which have made it a digital transformation catalyst and the hence are the highlights of my career. In late 2016, I co-founded Kar & Wale, a private equity fund which in turn has backed some of the fastest growing start ups in their respective sectors. Here, I look after due diligence, risk assessment and financial modelling of a new venture. Besides helping businesses & organisations in upping their game in digital, I am busy setting up an energy supply venture, a real estate venture & raising a ten month old. You can connect me with here: https://www.linkedin.com/in/ankitapetiwale

Nikhil Pohekar

Creative Consultant

As one of the early Mass Media graduates having majored in advertising, I also pursued a diploma in event management. Both from University of Mumbai . Have a couple of short films to my credit, post my diploma in Film Direction from NYFA. Have worked with a major film production house and continue to work with them in a consulting position. Have been an Associate Producer on a food and lifestyle channel for a series, with India's most famous celebrity chef. For the last seven years have been building a digital media agency- Overheard Communications, as a Creative Consultant. Here, have lead and executed some award wining campaigns for SBI - Youth For India, Tata Beverages etc. We have worked with brands like Tata Motors, Reliance Fresh, Monsanto, Aditya Birla Group, ISUZU, KPMG, PwC, Discovery Channel, Animal Planet, Rustomjee etc. Besides which we have also strategised and serviced organisations like Swachh Bharat, CREDAI etc and Public Sector companies like State Bank of India, Stockholding to name a few. Some of these initiatives for the aforementioned companies included creating their digital presence from scratch and brand building exercises, besides performance marketing, one of India's largest Influencer outreach programs and one of the first ones to stream events live across the digital channels etc. Initiated the launch of Overheard Communications' SearchLight division, an arm to specifically service SMEs and start-ups. Under which we have serviced startups like Chef Basket, Zeb Pay etc and SMEs like Finplan International, Paarkadel, Anmol Baby, Radiant Bay, Tritorc amongst others. Have also conceptualised digital campaigns for Indian Political parties like Bhartiya Janta Party and Nationalist Congress Party during the parliamentary and assembly elections. Part of the responsibility at Overheard Communications also entails handling their key accounts from various geographies like the US, UK, Germany, UAE, Israel and Australia. Early on in my career have worked with a Member Of Parliament in his office managing his media relations and the outreach initiatives. Lastly, have founded Parnabhu Agro (fresh food supply company), Lagrana Staples (supply chain management company) and Jai Anand Krishi (agriculture input company). Have been mentoring start-ups in the FMCG segment, consumer segment, healthcare sector amongst others. Besides a background in theatre production, have performed a few stand-up shows too. 2019 brought fatherhood and the most important designation i currently hold is ’The Father Of The Bumbi’.