Verified

Curry Nation Brand Conversations Pvt Ltd

Full Service / Creative

Curry Nation Brand Conversations Pvt Ltd

Full Service / Creative

Film for Social Media, Traditional Media Buying & Selling, Digital Media Buying, Outdoor Media Buying & Selling, Radio Ads and Spots, TVCs / Brand Films, Brand Strategy, Corporate Film / AV

No. of Employees: 11-25

Tagline

Creating galvanizing brand stories that are culturally relevant and generate conversations

About the company

2011 is when Curry Nation Brand Conversations Pvt Ltd was conceptualised & launched. A full service communication solution agency offering solutions across the board. We connect brands to culture. And create stories that make the brand conversation worthy. Curry Nation is the go to agency for New Age Entrepreneurs, an SME that's fast scaling up or an established enterprise with a brand that needs a new storytelling to create relevance & empathy. We started with our focus on the SME & entrepreneur segment and managed wins like Cholayil, Emami, Nirlep, Weikfield, Cavin Kare, Rasna. The joy of working with entrepreneurs is unparalleled. The sense of partnership, agile decision making & decisions driven by gut is a great thrill. Today we also manage brands like Kinder Joy, HomeTown, Colors Marathi, Desai Brothers Limited, Loksatta, etc. We are an alternate to the big slow battleships operating currently.

Some of our differentiator's are: 1) Personal involvement of Senior Management in all key strategic/creative decisions. AND NOT JUST DURING THE PITCH. 2) Championing brand custodianship across mediums & alliance partners. AND NOT ABSOLVING OUR RESPONSIBILITY. 3) 24 hour revert on briefs & a revert on the creative/strategic product within 4 to 5 days. DEADLINES ARE SACROSANCT. 4) Proactive presentations on the brand once a quarter. WE DELIVER WOW. 5) We have In house language expertise to think in regional languages. 5) We were an 'Indian' agency focussed on India first businesses & we continue to be focussed on this. With vocal for local all the more so. 6)Our constant endeavour is to tell brand stories that create cultural connections & spark conversations. 7) We believe that effective creative is about unravelling a culturally relevant deeper meaning that can transform brands & businesses. We believe in giving ‘cultural authority’ to the brands that we lead. 8) We've redefined the narrow meaning of an agency & client to become true brand owners. Rather than quick here & now fixes, we believe in staying committed to the long term goals. With all the disciplines of communication in-housed, we offer cost efficiencies too. To know more log onto www.currynation.in

Category Experience

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Services

Website

Projects

The Laughing Cow Cheese - Sachet and Triangle Portions
BRAND Fromageries Bel, 2021

PROJECT The Laughing Cow Cheese - Sachet and Triangle Portions...

Dosti Ka Naya Funda
BRAND Chipseez by Pitaara, 2020

PROJECT Dosti Ka Naya Funda...

Rasna - Rohit Sharma TVCs
BRAND Rasna International , 2020

PROJECT Rasna - Rohit Sharma TVCs...

How do we get the consumers to choose Rasna over other options available in the market?...

Croma - Times Power Of Print
BRAND Croma - Times Power , 2019

PROJECT Croma - Times Power Of Print...

The Communication Challenge by Croma in 2019  Croma wanted to encourage consumers into giving up old electronic gadget...

Kinder Joy - Diwali Commercial
BRAND Kinder Joy From Ferr, 2019

PROJECT Kinder Joy - Diwali Commercial...

The Competitive Context:Gifting during festive season is a norm. But children usually get gifts that are standard & bor...

Kinder Joy - Ismein Kuch Khaas Hai
BRAND Kinder Joy From Ferr, 2019

PROJECT Kinder Joy - Ismein Kuch Khaas Hai...

Creating preference for the brand amongst children & mothers....

Rasna - Flavours Of India Commercial
BRAND Rasna International , 2019

PROJECT Rasna - Flavours Of India Commercial...

The Competitive Context:How do we get the consumers to choose Rasna over other options available in the market? ...

Nestle - Times Power Of Print
BRAND Nestle, 2018

PROJECT Nestle - Times Power Of Print...

The Communication Challenge by Nestle in 2018:Nestle wanted to make parents realize the need to gain knowledge about &lsquo...

Dinshaw's TITO Campaign - 2018
BRAND Dinshaw's, 2018

PROJECT Dinshaw's TITO Campaign - 2018...

Get the brand into the consideration set of the youth...

XPLOR Cookies
BRAND XPLOR Cookies, 2018

PROJECT XPLOR Cookies...

Create a brand that speaks to the adventure seeking, adrenaline pumping youth of India....

NATIVE HAAT  - Tribes of India
BRAND NATIVE HAAT , 2018

PROJECT NATIVE HAAT - Tribes of India...

Curate a brand that empowers ‘Urban Indians’ a conscious and balanced approach to harmonious living ...

ABPweddings.com Launch Campaign - 2018
BRAND ABPweddings.com, 2018

PROJECT ABPweddings.com Launch Campaign - 2018...

Become the preferred matrimonial site for Maharashtrians...

Kinder Joy - Dil Se Commercial
BRAND Kinder Joy From Ferr, 2017

PROJECT Kinder Joy - Dil Se Commercial...

Creating preference for the brand amongst children & mothers...

On the Run - Energy Bar - Read The Label
BRAND On The Run, 2017

PROJECT On the Run - Energy Bar - Read The Label...

Creating differentiation & demand for On The Run amongst the proactive health seekers, given that digital was the only go to market medium avai...

Tab Capital Ltd.
BRAND Tab Capital Ltd., 2017

PROJECT Tab Capital Ltd....

Kinder Joy - Assemble Imagination 2016
BRAND Kinder Joy From Ferr, 2016

PROJECT Kinder Joy - Assemble Imagination 2016...

Creating preference for the brand amongst children & mothers...

LOKSATTA
BRAND The Indian Express G, 2016

PROJECT LOKSATTA ...

How can we create a unique positioning for Loksatta such that it resonates with the target audienceand gets preference over other newspapers...

Brand Capital - Leapfrog Campaign
BRAND BRAND CAPITAL, 2016

PROJECT Brand Capital - Leapfrog Campaign...

How can we create a proposition that sticks out in the category for its audacity & creates a differentiated personality for the brand ...

Kinder Joy - Assemble Imagination 2015
BRAND Kinder Joy From Ferr, 2015

PROJECT Kinder Joy - Assemble Imagination 2015...

Creating preference for the brand amongst children & mothers...

Nirlep - Khate peete deshka rakwala
BRAND Nirlep Appliances Pv, 2015

PROJECT Nirlep - Khate peete deshka rakwala ...

How can Nirlep become a preferred brand in a commoditized category? ...

RASNA - Life mein Rasna milaofy
BRAND Rasna International , 2014

PROJECT RASNA - Life mein Rasna milaofy...

How can we communicate our range and become relevant to today’s younger audience?...

Bold To Wear Gold
BRAND P. N. Gadgil Jewelle, 2014

PROJECT Bold To Wear Gold...

The Competitive Context:PN Gadil Jewellers is a legacy brand, 100 + years old. It wasn’t the go to destination brand ...

Taste For Life
BRAND Taste For Life, 2013

PROJECT Taste For Life...

How can we get the brand spoken about given that we had only posters as a medium to communicate at stores and a near zero marketing budget ?...

18 AGAIN
BRAND 18 AGAIN , 2012

PROJECT 18 AGAIN...

Getting consumers in a regressive, patriarchal society to adopt a new product of this nature...

Krishna Thulasi Pure Ayurvedic Soap
BRAND Cholayil Private Lim, 2012

PROJECT Krishna Thulasi Pure Ayurvedic Soap...

Creating differentiation & demand for Krishna Thulasi in a attribute driven market vis a vis other brands ...

Founded in

2011

Leadership

Priti Nair | Nagessh Pannaswami

Directors

Curry Nation Brand Conversations Pvt Ltd was founded by Priti Nair and Nagessh Pannaswami in 2011 Priti Nair is a doyen in the advertising industry. She has served long stints in Leo Burnett, Lowe Lintas. Notable campaigns to her credit are Balbir Pasha, Camlin, Havells (Shock laga laga), Havells LED (monk), Greenply, Greenlam, Surf (Daag ache hain), Clinic Plus, Clinic All Clear, Vaseline, Parachute etc. She was part of the team that launched BBH in India. She is on the jury panel of many a advertising awards and an active member of Laadli. She is a pet lover and goes out of her way to lend a helping hand to many institutions across Mumbai Nagessh Pannaswami has primarily managed the business aspect and has had long stints with agencies like Clarion, Lowe Lintas, McCann and BBDO. He has led teams that have worked across a spectrum of categories like telecom, fmcg, retail etc After 20+ years in the business both Priti & Nagessh yearned to create a path of their own and launched Curry Nation Brand Conversations Pvt Ltd in early 2011.