Leadership

Swati Nathani

Co Founder / Chief Business Officer

Swati has been at the forefront of witnessing emerging consumer class in India. She has an experience of a decade in Retail Marketing, Branding, Operations, Research, Analytics and Social Media. She has completed her graduation in computer applications and mastered in Fashion Management studies from NIFT. She has been an active part of the core group at India's largest retailer, Future Group's Business Intelligence team and worked her way up to heading India Retail operations for global shoe brand Clarks. She also garners the experience of working with the world's leading consulting agency, McKinsey for shaping Pantaloons strategy and implementation to enhance it as a profitable format. Swati’s list of accolades includes working in the Core Team of Big Bazaar, where she was in-charge of assisting in the management level decisions for the format based on her study of Consumer Behavior through analytics. Her tryst with social media started in 2009 when she helped Future Group start offering customer service on social medium for their biggest format Big Bazaar. Since then she has been a keen observer and practitioner of social media and hold strong belief how it is impacting popular culture and business outcomes all at once. In recent endeavors she gave strategic directions to some of the innovative campaigns leveraging social media and mobile. She helped in building social communities for some of the niche players in home and lifestyle categories and helped strategize social media outreach for a leading brand launched in home category. Specialties: Digital Marketing, Social Media Management, Team Building, Ensuring Adherence to SOPs through Strong Follow Ups, Devising Process to overcome Variations, Building Annual Budgets, Strategy Formulation and Key Business Decisions, Ensuring Team Alignment with Management Intent and Culture Building

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