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Overheard Communications

Digital / Web & Mobile

Overheard Communications

Digital / Web & Mobile

Social Media Marketing, Search & promoted listing, Digital Media Buying, Digital Events, Digital Mailers, Influencer Marketing, Data & Web Analytics, SEO , Online Reputation Management, Brand Strategy

  1. Mumbai

No. of Employees: 26-50

Tagline

Dig It All. #DigItAll

About the company

Overheard Communications, an independent, creative digital agency founded by passionate & industry experienced set of communicators, designers, storytellers, strategists & tech geeks. We have executed some award wining campaigns for SBI - Youth For India, Tata Beverages etc. Have partner brands like Tata Motors, Reliance Fresh, Monsanto, Aditya Birla Group, ISUZU, KPMG, PwC, Discovery Channel, Animal Planet, Rustomjee etc. Besides which we have also strategised and serviced organisations like Swachh Bharat, CREDAI etc and Public Sector companies like State Bank of India, Stockholding to name a few. Our clientele boasts of accounts from various geographies like the US, UK, Germany, UAE, Israel and Australia. Some of these initiatives for the aforementioned companies included creating their digital presence from scratch. Brand building exercises, performance marketing initiatives and long term asset creation is our forte. We have ran one of India's largest Influencer outreach programs and were one of the first ones to stream events live across all the digital channels. With the launch of Overheard Communications' SearchLight division, an arm to specifically service SMEs and start-ups, we have serviced startups like Chef Basket, Zeb Pay etc and SMEs like Finplan International, Paarkadel, Dental Concepts, Anmol Baby, Radiant Bay, Tritorc amongst others. Our in-house Mar-Tech tool, SocioBard is online reporting cum lead validation tool. It supports all major paid and organic platforms and also act as lead management system. It has helped our clients save up to 30% of their marketing costs and reduced significant number of man hours. Our Mantra: We understand and also help our clients see that Digital isn't a one way street but essentially driven by conversations. And we love to converse! Creativity, Innovation, ROI, Client Satisfaction, Technology etc. aren't only words we include in pretty collaterals but essentially the driving force behind Overheard Communications. What does being Independent, Digital & Agency mean to us? Independent: Being independent means that the genesis of each new ideas is free from the constrains of any conventions. Each strategy that is takes shape from this idea is backed back profound conviction. Digital: Story telling is an art, science and also commerce. Great campaigns are nothing but the stories created by a harmonious synchronisation of all the three. Digital is no different. Agency: The sole objective of our birth as an agency was to create tailor made solutions for brands, businesses or organisations that not only achieve the campaign goal but also transform the mindsets in the ecosystem. Digital changes rapidly and we believe we are that change.

Category Experience

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Services

Social Handles

Website

Projects

Monsanto 2015-2019
BRAND Monsanto India, 2015

PROJECT Monsanto 2015-2019...

Client: Monsanto India was a part of the US agrochemical giant and agricultural biotechnology corporation founded in 190...

#MadeOfGreat | Lionel Messi
BRAND TATA Motors, 2016

PROJECT #MadeOfGreat | Lionel Messi...

Client: Tata Motors is a part of Tata Group, one of India's largest conglomerate founded in 1868. Our engagement was...

Taiwan Excellence
BRAND TAITRA , 2017

PROJECT Taiwan Excellence...

Client: Taiwan Excellence is a body backed by TAITRA and Ministry of Economic Affairs, Taiwan...

PwC | The Winning Leap
BRAND PwC India, 2014

PROJECT PwC | The Winning Leap...

Client: PwC is one of the 'Big Four' amongst the accounting firms and the second largest proffesional services networ...

KPMG In India - 2014 Onwards
BRAND KPMG In India, 2018

PROJECT KPMG In India - 2014 Onwards...

Client: KPMG in India is a subsidiary of KPMG, a multinational professional services network, and one of the...

CREDAI - 2017 Onwards
BRAND CREDAI , 2019

PROJECT CREDAI - 2017 Onwards...

Client: Confederation of Real Estate Developers’ Associations of India (CREDAI) is the apex body of private real estate...

SBI - Youth For India (Award Winning)
BRAND SBI, 2016

PROJECT SBI - Youth For India (Award Winning)...

Client: SBI Youth for India Fellowship is the flagship program of State Bank of India Foundation, it is a 13-month ...

Belief
BRAND Discovery India, 2016

PROJECT Belief ...

Client: Discovery Channel India is the Indian version of Discovery Channel operated by Discovery Networks Asia Pacific for th...

Animal Planet
BRAND Animal Planet India, 2016

PROJECT Animal Planet...

Client: Animal Planet is television channel owned by Discovery, Inc. First established on October 1, 1996, the network i...

My Teacher, My Superhero | Euro Kids
BRAND Euro Kids Internatio, 2020

PROJECT My Teacher, My Superhero | Euro Kids...

Client: EuroKids International is a company in the education space in India which has its presence in education in preschooli...

Unimoni
BRAND Unimoni, 2018

PROJECT Unimoni...

Client: During 2018, UAE Exchange began re-branding to "Unimoni" at locations outside of the United Arab Emirates. ...

Swacch Bharat
BRAND Swacch Bharat , 2016

PROJECT Swacch Bharat...

Client: Swachh Bharat Abhiyan was a country-wide campaign from 2014 to 2019, to eliminate open defecation and improve solid w...

Head Office

Jai Commercial Complex, Off The Eastern Express Highway, Thane W
Mumbai
400601


Branch Office

DSR Galleria, Bannerghatta Main Road, Bilekahalli, Anthappa Layout, Phase 4, JP Nagar
Bengaluru
560076


Founded in

2014

Parent Company

Overheard Communications

Subsidiaries

SocioBard

Leadership

Ankita Petiwale

Founder

In 2014, I established Overheard Communications, an independent creative digital media agency. Overheard Communications has been a part of some award winning campaigns, one of India's largest influencer campaigns and pioneer live streaming across platforms. My area of focus at Overheard Communications has been leading the inbound marketing piece and heading overall operations along with the agency's growth in the overseas markets like US, UK, Germany, Israel and Australia besides India. Some of the clients for whom I've lead campaigns across verticals are: Monsanto India | Tata Motors | PwC | State Bank Of India | KPMG | Swachh Bharat | Reliance Fresh | Discovery Channel | Animal Planet | Renaissance | Godrej Properties | CREDAI | SBI – Youth For India | Zeb Pay | Chef's Basket | KVB | Jain Irrigation | Isuzu | Taiwan Excellence | Nvidia | Rustomjee | India Circus | Shaze | BJP | NCP | Verb | Stockholding | Lenovo Setting up Overheard Communications' new office in Bengaluru and its mar-tech brand, SocioBard have been some of the milestones of the agency which have made it a digital transformation catalyst and the hence are the highlights of my career. In late 2016, I co-founded Kar & Wale, a private equity fund which in turn has backed some of the fastest growing start ups in their respective sectors. Here, I look after due diligence, risk assessment and financial modelling of a new venture. Besides helping businesses & organisations in upping their game in digital, I am busy setting up an energy supply venture, a real estate venture & raising a ten month old. You can connect me with here: https://www.linkedin.com/in/ankitapetiwale

Nikhil Pohekar

Creative Consultant

As one of the early Mass Media graduates having majored in advertising, I also pursued a diploma in event management. Both from University of Mumbai . Have a couple of short films to my credit, post my diploma in Film Direction from NYFA. Have worked with a major film production house and continue to work with them in a consulting position. Have been an Associate Producer on a food and lifestyle channel for a series, with India's most famous celebrity chef. For the last seven years have been building a digital media agency- Overheard Communications, as a Creative Consultant. Here, have lead and executed some award wining campaigns for SBI - Youth For India, Tata Beverages etc. We have worked with brands like Tata Motors, Reliance Fresh, Monsanto, Aditya Birla Group, ISUZU, KPMG, PwC, Discovery Channel, Animal Planet, Rustomjee etc. Besides which we have also strategised and serviced organisations like Swachh Bharat, CREDAI etc and Public Sector companies like State Bank of India, Stockholding to name a few. Some of these initiatives for the aforementioned companies included creating their digital presence from scratch and brand building exercises, besides performance marketing, one of India's largest Influencer outreach programs and one of the first ones to stream events live across the digital channels etc. Initiated the launch of Overheard Communications' SearchLight division, an arm to specifically service SMEs and start-ups. Under which we have serviced startups like Chef Basket, Zeb Pay etc and SMEs like Finplan International, Paarkadel, Anmol Baby, Radiant Bay, Tritorc amongst others. Have also conceptualised digital campaigns for Indian Political parties like Bhartiya Janta Party and Nationalist Congress Party during the parliamentary and assembly elections. Part of the responsibility at Overheard Communications also entails handling their key accounts from various geographies like the US, UK, Germany, UAE, Israel and Australia. Early on in my career have worked with a Member Of Parliament in his office managing his media relations and the outreach initiatives. Lastly, have founded Parnabhu Agro (fresh food supply company), Lagrana Staples (supply chain management company) and Jai Anand Krishi (agriculture input company). Have been mentoring start-ups in the FMCG segment, consumer segment, healthcare sector amongst others. Besides a background in theatre production, have performed a few stand-up shows too. 2019 brought fatherhood and the most important designation i currently hold is ’The Father Of The Bumbi’.