Verified

Lokusdesign

Design

Strategic Design, Brand Strategy, Experience Centers, Service Design, Corporate Identity, Branding, Packaging , Retail , Communication Design, Design Research

  1. Pune

No. of Employees: 26-50

About the company

At Lokusdesign, we reduce Entropy to transform brands and spaces, create enduring relationships, and inspire positive action. Conceptualized and founded by alumni of NID Ahmedabad in 2002, we are one of India's leading strategic design consulting companies. As a team of talented people from diverse domains across Business and Design, we offer a rich collective experience of co-creating value with leading brands and some of the most respected names across industries. This includes the likes of HPCL, Nestle, ITC, Bajaj Electricals, Havells, Godrej Properties, Suzlon, ITC, Cadbury’s, Marico, CavinKare, Dabur, Mahindra 2 Wheelers, Boston Scientific, Mitsubishi MCI, Shalimar Paints, Dinshaw's, and Mother's Recipe.

Category Experience

    show more...

Services

Social Handles

Website

Showreel

Projects

Breaking the monotony of chocolate gifting in India by way of packaging (structure + graphics) designed around a ritual that builds curiosity and anticipation into the gift giving, receiving, and unboxing experience
Packaging
Nestlé Selections

2009

Breaking the monotony of chocolate gifting in..

Translating Havells's leadership and dynamism to its visual identity for achieving a strong and distinctive brand recall in a highly competitive industry
Corporate Identity, Branding
Havells

2008

Translating Havells's leadership and dynamism..

Showcasing the world- class engineering and magnificent craftsmanship underpinning Jaquar's wide portfolio of bathroom solutions
Experience Centers
Jaquar

2020

Showcasing the world- class engineering and m..

Contemporizing the packaging identity (graphics) of one of India’s most iconic consumer brands in tune with the emerging tastes and design sensibilities of the modern consumer
Packaging
Bajaj Electricals

2013

Contemporizing the packaging identity (graphi..

Leveraging design to drive differentiation in a highly cluttered retail context leading to 10x of projected sales during the month of product launch
Retail , Strategic Design
Smirnoff Lime

2010

Leveraging design to drive differentiation in..

Driving MMCI's transformation from being a sales-centric commodity vendor to a customer-centric solutions partner
Brand Strategy, Branding
Mitsubishi Materials Corp

2014

Driving MMCI's transformation from being a sa..

Delivering retail prominence and brand recall through a system of simplified packaging communication and graphics
Packaging
Shalimar Paints

2014

Delivering retail prominence and brand recal..

Enhancing residents’ understanding and overall experience of space while lending a unique visual identity to the physical environment at the Godrej Infinity Towers
Branding, Strategic Design
Godrej Properties (Godrej

2019

Enhancing residents’ understanding and over..

Translating a motorcycle’s aggressive and edgy styling to its visual identity, while still maintaining premium lifestyle cues
Branding
Mahindra 2-Wheelers

2013

Translating a motorcycle’s aggressive and e..

Translating the profound contribution of music to the cultural heritage of Kerala's Palakkad district to the visual identity of its District Heritage Museum
Corporate Identity, Branding
Keralam Museum

2019

Translating the profound contribution of musi..

Transforming a brand’s market impression from affordable, traditional, and ordinary to aspirational, contemporary & high-quality
Packaging , Retail , Brand Strategy..
Dinshaw's

2017

Transforming a brand’s market impression fr..

Devising a signature CX strategy that enables a credible, differentiated brand positioning and justifies brand premium across the customer journey
Strategic Design, Service Design..
Writer Relocations

2019

Devising a signature CX strategy that enables..

Devising a meaningful brand identity for a differentiated retail presence
Corporate Identity, Packaging , Branding..
Natural Remedies

2016

Devising a meaningful brand identity for a di..

Identification of unmet needs of practitioners in the Benign Prostatic Hyperplasia (BPH) procedures to highlight scope for further improving: instruments, capital equipment, & consumables used in the procedure; and activities reflecting high cognitive loa
Strategic Design
Wipro Tech- Boston Scient

2014

Identification of unmet needs of practitioner..

Enabling effective customer pull to achieve deeper penetration within existing markets in support of aggressive business growth agenda
Corporate Identity, Packaging , Brand Strategy, Branding, De..
Desai Brothers

2016

Enabling effective customer pull to achieve d..

Defining and communicating the Saboro Fruits value proposition to establish a differentiated presence in the competitive global fresh fruit retail industry
Packaging , Brand Strategy
Mahindra Saboro

2020

Defining and communicating the Saboro Fruits ..

Contemporizing the packaging identity (graphics) of Park Avenue's personal care range in line with the brand's refined, classy, and progressive personality for a strong retail impact
Packaging
Park Avenue

2010

Contemporizing the packaging identity (graphi..

Designing a packaging concept (structure + graphics) with premium look and feel, and strong celebratory cues for year-round panned chocolate gifting
Packaging
Cadbury Celebrations

2012

Designing a packaging concept (structure + gr..

Packaging design (structure/ graphics) for Marico Parachute products
Packaging
Marico Parachute

2014

Packaging design (structure/ graphics) for Ma..

Signage Design Consultancy for Suzlon (Padubidri) SEZ
Communication Design, Branding, Strategic Design..
Suzlon

2009

Signage Design Consultancy for Suzlon (Padubi..

Reinforcing the freshness, rich flavour, and delectable taste of Haldiram's Halwas in packaging design (graphics) towards positioning the range as the perfect gift for festive occasions
Packaging
Haldiram's

2019

Reinforcing the freshness, rich flavour, and ..

Contemporizing shampoo packaging (structure + graphics) for enhanced appeal among youth; and a strong, differentiated shelf impact 
Packaging
Dabur Vatika

2015

Contemporizing shampoo packaging (structure ..

Packaging design (graphics) to break extreme visual clutter of the retail shelf and attract eyeballs during the sales- critical festive season
Packaging
McDowells No. 1

2014

Packaging design (graphics) to break extreme ..

Packaging design (structure) for ITC Personal Care Products
Packaging
ITC

2007

Packaging design (structure) for ITC Personal..

Enabling growth of Bajaj Finance client portfolio beyond the typical low ticket consumer durable finance items through communication designed to highlight a better service experience; and drive better engagement with internal and external stakeholders
Communication Design
Bajaj Finance (Bajaj FIns

2010

Enabling growth of Bajaj Finance client portf..

Creating a visually interactive, lively environment rooted in the Brillio brand values to foster a more engaged, productive, and satisfied workforce
Branding
Brillio

2019

Creating a visually interactive, lively envir..

Event Branding and Annual Report Design for Tata Technologies
Branding
Tata Technologies

2012

Event Branding and Annual Report Design for T..

Translating the physical attributes of traditional Indian textiles in packaging design (graphics) to establish a distinctive retail presence and consumer connect during the festive season
Packaging
Welspun SPACES

2018

Translating the physical attributes of tradit..

Transforming the brand perception from being a “healthy foods brand” to being a
Corporate Identity, Packaging , Brand Strategy, Branding..
True Elements

2018

Transforming the brand perception from being ..

Enlivening the fun, experimental, and experiential core of the Effingut brand to set it up for a rapid growth trajectory
Corporate Identity, Retail , Brand Strategy, Branding..
Effingut Brewerkz

2016

Enlivening the fun, experimental, and experie..

Taking our association with Effingut to the next level through Effingut 2 Go, India's first retail growler station chain
Packaging , Retail , Branding
Effingut Brewerkz

2020

Taking our association with Effingut to the n..

Contemporizing brand perception in line with the changing tastes and sensibilities of the global Indian customer in support of the business’s expansion beyond the Japanese market
Corporate Identity, Packaging , Brand Strategy..
Ambika Global

2020

Contemporizing brand perception in line with ..

Contemporizing shampoo and conditioner packaging design (graphics) while lending it strong efficacy cues without compromising on the brand's natural (hence gentle) perception
Packaging
Cavinkare Nyle

2013

Contemporizing shampoo and conditioner packag..

Packaging design (graphics) for Morphy Richards's India range of products
Packaging
Morphy Richards

2018

Packaging design (graphics) for Morphy Richar..

Packaging design (graphics) for Nilon's Pasta, Olive Oil, & Curry Paste
Packaging
Nilon's

2013

Packaging design (graphics) for Nilon's Pasta..

Enabling a more global, contemporary brand impression in support of the post acquisition realignment of business strategy
Corporate Identity, Branding
Envair Electrodyne

2018

Enabling a more global, contemporary brand im..

Securing pharma products from counterfeiting to ensure patient safety, while preventing revenue loss for the producer companies
Strategic Design
Bilcare

2005

Securing pharma products from counterfeiting ..

Leveraging packaging design (graphics) for direct and bold communication of the
Packaging
Rasoi Magic

2010

Leveraging packaging design (graphics) for di..

Repositioning the Sparkline brand from a
Corporate Identity, Brand Strategy, Branding..
Sparkline

2018

Repositioning the Sparkline brand from a "tra..

Translating the credibility of PCI brand among institutional pest control services market to buttress its position in the consumer products market through clutter-braking packaging design (graphics)
Packaging
PCI Rentokil

2019

Translating the credibility of PCI brand amon..

Devising a clear positioning for the corporate based on its inherent strengths to enable a distinctive presence for its product offerings in a highly undifferentiated industry
Corporate Identity, Packaging , Brand Strategy, Branding..
Welkin IT

2016

Devising a clear positioning for the corporat..

Revitalising Virbac packaging design (structure + graphics) for retail prominence and enhanced brand recall
Packaging
Virbac

2011

Revitalising Virbac packaging design (structu..

Packaging design (graphics) for Marico Silk-n Shine (Myanmar market)
Packaging
Marico Silk-n Shine

2014

Packaging design (graphics) for Marico Silk-n..

Conceptualising hand wash reminder systems based on multiple technologies
Strategic Design
Johnson & Johnson

2006

Conceptualising hand wash reminder systems ba..

Revitalising corporate brand identity based on an authentic positioning platform for a strong market impact
Corporate Identity, Brand Strategy, Branding..
DDE

2016

Revitalising corporate brand identity based o..

Devising a robust packaging communication and design (graphics) system to facilitate the brand's outreach to a wider set of customers without compromising its authenticity
Packaging
K-Pra

2015

Devising a robust packaging communication and..

Leveraging symbolic associations to drive retail differentiation and recall in packaging Design (structure + graphics) for Pfizer Bovical
Packaging
Pfizer Bovical

2010

Leveraging symbolic associations to drive ret..

Packaging Design (graphics) for Cavinkare Chik
Packaging
Cavinkare Chik

2014

Packaging Design (graphics) for Cavinkare Chi..

Visual Identity Design for Ales, Brews and Ciders Brewing Company
Corporate Identity, Branding
Ales, Brews and Ciders Br

2017

Visual Identity Design for Ales, Brews and Ci..

Packaging design (graphics) for Medimix prickly heat powder
Packaging
Cholayil Medimix

2015

Packaging design (graphics) for Medimix prick..

Identifying and analyzing white spaces in the domain of Type II Diabetes Disease Management Services in India and conceptualizing specific service innovation ideas around them
Strategic Design, Service Design..
Johnson & Johnson

2013

Identifying and analyzing white spaces in the..

Packaging Design (graphics) for Cavinkare Garden Cruncho
Packaging
Cavinkare Garden Cruncho

2014

Packaging Design (graphics) for Cavinkare Gar..

Visual Identity Design for Dramz Whiskey Bar
Corporate Identity, Branding
Dramz Whiskey Bar

2013

Visual Identity Design for Dramz Whiskey Bar..

Packaging Design for Neck Neutraliser
Packaging
Neck Neutraliser

2018

Packaging Design for Neck Neutraliser..

Innovative solution to enhance on-flight customer experience
Strategic Design
Walls

2006

Innovative solution to enhance on-flight cust..

Packaging Design (graphics) for Cavinkare Meera
Packaging
Cavinkare Meera

2014

Packaging Design (graphics) for Cavinkare Mee..

Reinvigorating a corporate brand from a large conglomerate to address its specific branding needs without compromising the equity of the conglomerate
Corporate Identity, Branding
Garware Healthcare

2017

Reinvigorating a corporate brand from a large..

Credit Card Design for IndusInd Bank
Branding
IndusInd Bank

2018

Credit Card Design for IndusInd Bank..

Packaging design (graphics) for Godrej Renew Colour Gloss
Packaging
Godrej Renew Color Gloss

Packaging design (graphics) for Godrej Renew ..

Addressing the challenges posed by counterfeit products and a sub-par brand perception through packaging design
Packaging , Brand Strategy, Branding..
NPAV

2018

Addressing the challenges posed by counterfei..

Visual Identity Design for MIT ID
Corporate Identity, Branding
MIT ID

2012

Visual Identity Design for MIT ID..

Research, store planning, design, project management, and roll-out for 150 stores across India
Retail
Cox & Kings

2010

Research, store planning, design, project man..

Packaging Design (graphics) for Weikfield Organic Tea
Packaging
Weikfield Organic Tea

2005

Packaging Design (graphics) for Weikfield Org..

Translating the brand intent of
Corporate Identity, Packaging , Brand Strategy, Branding..
Truvon

2017

Translating the brand intent of "establishing..

Establishing Premium as a niche air freshener brand in a category cluttered with multiple sub-standard local products on one end and high-end global products on the other
Packaging , Branding
JKHC Premium

2009

Establishing Premium as a niche air freshener..

Visual Identity Design for Avantika University
Corporate Identity, Branding
Avantika University

2016

Visual Identity Design for Avantika Universit..

Visual Identity Design for Vilas Javdekar Developers
Corporate Identity, Branding
Vilas Javdekar Developers

2013

Visual Identity Design for Vilas Javdekar Dev..

Visual Identity Design for Yollops
Corporate Identity, Retail , Branding..
Yollops

2019

Visual Identity Design for Yollops..

Packaging Design for Honeywell Gas Leak Detector
Packaging
Honeywell Home

2018

Packaging Design for Honeywell Gas Leak Detec..

Visual Identity Design for MIT Vishwashanti Gurukul
Corporate Identity, Branding
MIT Vishwashanti Gurukul

2005

Visual Identity Design for MIT Vishwashanti G..

Packaging Design for Ruchi Soya
Packaging , Retail
Ruchi Soya

2007

Packaging Design for Ruchi Soya..

Head Office

17- A, 'Gandharva', Erandwane
Pune
411004


Founded in

2002

Leadership

Chandrashekhar (Shekhar) Badve

Founder Director

Shekhar is in the pursuit of reducing Entropy- the level of chaos and complexity at systemic, organizational, brand, and individual levels. Understanding how design drives systemic results has been his passion since graduating from the National Institute of Design. A recipient of the prestigious Rado Fellowship and the Opus Design Award, he brings more than 17 years of diverse experience in Strategic Design, Innovation, and Design Research. He currently leads design strategy and operations at Lokusdesign- one of India's leading strategic design consulting companies. He is also a juror at the prestigious India Design Mark; a member of CII’s National Committee on Design and CII’s Committee on Design Interventions in Smart City; and a member of Board of Studies at the MIT Institute of Design.