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Lokusdesign

Design

Lokusdesign

Design

Strategic Design, Brand Strategy, Experience Centers, Service Design, Corporate Identity, Branding, Packaging, Retail, Communication Design, Design Research

  1. Pune

No. of Employees: 26-50

About the company

At Lokusdesign, we reduce Entropy to transform brands and spaces, create enduring relationships, and inspire positive action. Conceptualized and founded by alumni of NID Ahmedabad in 2002, we are one of India's leading strategic design consulting companies. As a team of talented people from diverse domains across Business and Design, we offer a rich collective experience of co-creating value with leading brands and some of the most respected names across industries. This includes the likes of HPCL, Nestle, ITC, Bajaj Electricals, Havells, Godrej Properties, Suzlon, ITC, Cadbury’s, Marico, CavinKare, Dabur, Mahindra 2 Wheelers, Boston Scientific, Mitsubishi MCI, Shalimar Paints, Dinshaw's, and Mother's Recipe.

Category Experience

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Services

Social Handles

Website

  1. https://www.lokusdesign.com/

Showreel

Projects

Evolving a radical design solution to reinvigorate the stagnant sales of the combo-pack business
BRAND Raymond, 2020

PROJECT Evolving a radical design solution to reinvigorate the ...

Breaking the monotony of chocolate gifting in India by way of packaging (structure + graphics) designed around a ritual that builds curiosity and anticipation into the gift giving, receiving, and unboxing experience
BRAND Nestlé Selections, 2009

PROJECT Breaking the monotony of chocolate gifting in India by ...

Translating Havells's leadership and dynamism to its visual identity for achieving a strong and distinctive brand recall in a highly competitive industry
BRAND Havells, 2008

PROJECT Translating Havells's leadership and dynamism to its vi...

Showcasing the world- class engineering and magnificent craftsmanship underpinning Jaquar's wide portfolio of bathroom solutions
BRAND Jaquar, 2020

PROJECT Showcasing the world- class engineering and magnificent...

Contemporizing the packaging identity (graphics) of one of India’s most iconic consumer brands in tune with the emerging tastes and design sensibilities of the modern consumer
BRAND Bajaj Electricals, 2013

PROJECT Contemporizing the packaging identity (graphics) of one...

Leveraging design to drive differentiation in a highly cluttered retail context leading to 10x of projected sales during the month of product launch
BRAND Smirnoff Lime, 2010

PROJECT Leveraging design to drive differentiation in a highly ...

Driving MMCI's transformation from being a sales-centric commodity vendor to a customer-centric solutions partner
BRAND Mitsubishi Materials, 2014

PROJECT Driving MMCI's transformation from being a sales-centri...

Delivering retail prominence and brand recall through a system of simplified packaging communication and graphics
BRAND Shalimar Paints, 2014

PROJECT Delivering retail prominence and brand recall through ...

Enhancing residents’ understanding and overall experience of space while lending a unique visual identity to the physical environment at the Godrej Infinity Towers
BRAND Godrej Properties (G, 2019

PROJECT Enhancing residents’ understanding and overall experi...

Translating a motorcycle’s aggressive and edgy styling to its visual identity, while still maintaining premium lifestyle cues
BRAND Mahindra 2-Wheelers, 2013

PROJECT Translating a motorcycle’s aggressive and edgy stylin...

Translating the profound contribution of music to the cultural heritage of Kerala's Palakkad district to the visual identity of its District Heritage Museum
BRAND Keralam Museum, 2019

PROJECT Translating the profound contribution of music to the c...

Transforming a brand’s market impression from affordable, traditional, and ordinary to aspirational, contemporary & high-quality
BRAND Dinshaw's, 2017

PROJECT Transforming a brand’s market impression from afforda...

Devising a signature CX strategy that enables a credible, differentiated brand positioning and justifies brand premium across the customer journey
BRAND Writer Relocations, 2019

PROJECT Devising a signature CX strategy that enables a credibl...

Devising a meaningful brand identity for a differentiated retail presence
BRAND Natural Remedies, 2016

PROJECT Devising a meaningful brand identity for a differentiat...

Identification of unmet needs of practitioners in the Benign Prostatic Hyperplasia (BPH) procedures to highlight scope for further improving: instruments, capital equipment, & consumables used in the procedure; and activities reflecting high cognitive loa
BRAND Wipro Tech- Boston S, 2014

PROJECT Identification of unmet needs of practitioners in the B...

Enabling effective customer pull to achieve deeper penetration within existing markets in support of aggressive business growth agenda
BRAND Desai Brothers, 2016

PROJECT Enabling effective customer pull to achieve deeper pene...

Defining and communicating the Saboro Fruits value proposition to establish a differentiated presence in the competitive global fresh fruit retail industry
BRAND Mahindra Saboro, 2020

PROJECT Defining and communicating the Saboro Fruits value prop...

Contemporizing the packaging identity (graphics) of Park Avenue's personal care range in line with the brand's refined, classy, and progressive personality for a strong retail impact
BRAND Park Avenue, 2010

PROJECT Contemporizing the packaging identity (graphics) of Par...

Designing a packaging concept (structure + graphics) with premium look and feel, and strong celebratory cues for year-round panned chocolate gifting
BRAND Cadbury Celebrations, 2012

PROJECT Designing a packaging concept (structure + graphics) wi...

Packaging design (structure/ graphics) for Marico Parachute products
BRAND Marico Parachute, 2014

PROJECT Packaging design (structure/ graphics) for Marico Parac...

Signage Design Consultancy for Suzlon (Padubidri) SEZ
BRAND Suzlon, 2009

PROJECT Signage Design Consultancy for Suzlon (Padubidri) SEZ...

Reinforcing the freshness, rich flavour, and delectable taste of Haldiram's Halwas in packaging design (graphics) towards positioning the range as the perfect gift for festive occasions
BRAND Haldiram's, 2019

PROJECT Reinforcing the freshness, rich flavour, and delectable...

Contemporizing shampoo packaging (structure + graphics) for enhanced appeal among youth; and a strong, differentiated shelf impact 
BRAND Dabur Vatika, 2015

PROJECT Contemporizing shampoo packaging (structure + graphics...

Packaging design (graphics) to break extreme visual clutter of the retail shelf and attract eyeballs during the sales- critical festive season
BRAND McDowells No. 1, 2014

PROJECT Packaging design (graphics) to break extreme visual clu...

Packaging design (structure) for ITC Personal Care Products
BRAND ITC, 2007

PROJECT Packaging design (structure) for ITC Personal Care Prod...

Enabling growth of Bajaj Finance client portfolio beyond the typical low ticket consumer durable finance items through communication designed to highlight a better service experience; and drive better engagement with internal and external stakeholders
BRAND Bajaj Finance (Bajaj, 2010

PROJECT Enabling growth of Bajaj Finance client portfolio beyon...

Creating a visually interactive, lively environment rooted in the Brillio brand values to foster a more engaged, productive, and satisfied workforce
BRAND Brillio, 2019

PROJECT Creating a visually interactive, lively environment roo...

Event Branding and Annual Report Design for Tata Technologies
BRAND Tata Technologies, 2012

PROJECT Event Branding and Annual Report Design for Tata Techno...

Translating the physical attributes of traditional Indian textiles in packaging design (graphics) to establish a distinctive retail presence and consumer connect during the festive season
BRAND Welspun SPACES, 2018

PROJECT Translating the physical attributes of traditional Indi...

Transforming the brand perception from being a “healthy foods brand” to being a
BRAND True Elements, 2018

PROJECT Transforming the brand perception from being a “healt...

Enlivening the fun, experimental, and experiential core of the Effingut brand to set it up for a rapid growth trajectory
BRAND Effingut Brewerkz, 2016

PROJECT Enlivening the fun, experimental, and experiential core...

Taking our association with Effingut to the next level through Effingut 2 Go, India's first retail growler station chain
BRAND Effingut Brewerkz, 2020

PROJECT Taking our association with Effingut to the next level ...

Contemporizing brand perception in line with the changing tastes and sensibilities of the global Indian customer in support of the business’s expansion beyond the Japanese market
BRAND Ambika Global, 2020

PROJECT Contemporizing brand perception in line with the changi...

Contemporizing shampoo and conditioner packaging design (graphics) while lending it strong efficacy cues without compromising on the brand's natural (hence gentle) perception
BRAND Cavinkare Nyle, 2013

PROJECT Contemporizing shampoo and conditioner packaging design...

Packaging design (graphics) for Morphy Richards's India range of products
BRAND Morphy Richards, 2018

PROJECT Packaging design (graphics) for Morphy Richards's India...

Packaging design (graphics) for Nilon's Pasta, Olive Oil, & Curry Paste
BRAND Nilon's, 2013

PROJECT Packaging design (graphics) for Nilon's Pasta, Olive Oi...

Enabling a more global, contemporary brand impression in support of the post acquisition realignment of business strategy
BRAND Envair Electrodyne, 2018

PROJECT Enabling a more global, contemporary brand impression i...

Securing pharma products from counterfeiting to ensure patient safety, while preventing revenue loss for the producer companies
BRAND Bilcare, 2005

PROJECT Securing pharma products from counterfeiting to ensure ...

Leveraging packaging design (graphics) for direct and bold communication of the
BRAND Rasoi Magic, 2010

PROJECT Leveraging packaging design (graphics) for direct and b...

Repositioning the Sparkline brand from a
BRAND Sparkline, 2018

PROJECT Repositioning the Sparkline brand from a "trader- selle...

Translating the credibility of PCI brand among institutional pest control services market to buttress its position in the consumer products market through clutter-braking packaging design (graphics)
BRAND PCI Rentokil, 2019

PROJECT Translating the credibility of PCI brand among institut...

Devising a clear positioning for the corporate based on its inherent strengths to enable a distinctive presence for its product offerings in a highly undifferentiated industry
BRAND Welkin IT, 2016

PROJECT Devising a clear positioning for the corporate based on...

Revitalising Virbac packaging design (structure + graphics) for retail prominence and enhanced brand recall
BRAND Virbac, 2011

PROJECT Revitalising Virbac packaging design (structure + graph...

Packaging design (graphics) for Marico Silk-n Shine (Myanmar market)
BRAND Marico Silk-n Shine, 2014

PROJECT Packaging design (graphics) for Marico Silk-n Shine (My...

Conceptualising hand wash reminder systems based on multiple technologies
BRAND Johnson & Johnson, 2006

PROJECT Conceptualising hand wash reminder systems based on mul...

Revitalising corporate brand identity based on an authentic positioning platform for a strong market impact
BRAND DDE, 2016

PROJECT Revitalising corporate brand identity based on an authe...

Devising a robust packaging communication and design (graphics) system to facilitate the brand's outreach to a wider set of customers without compromising its authenticity
BRAND K-Pra, 2015

PROJECT Devising a robust packaging communication and design (g...

Leveraging symbolic associations to drive retail differentiation and recall in packaging Design (structure + graphics) for Pfizer Bovical
BRAND Pfizer Bovical, 2010

PROJECT Leveraging symbolic associations to drive retail differ...

Packaging Design (graphics) for Cavinkare Chik
BRAND Cavinkare Chik, 2014

PROJECT Packaging Design (graphics) for Cavinkare Chik...

Visual Identity Design for Ales, Brews and Ciders Brewing Company
BRAND Ales, Brews and Cide, 2017

PROJECT Visual Identity Design for Ales, Brews and Ciders Brewi...

Packaging design (graphics) for Medimix prickly heat powder
BRAND Cholayil Medimix, 2015

PROJECT Packaging design (graphics) for Medimix prickly heat po...

Identifying and analyzing white spaces in the domain of Type II Diabetes Disease Management Services in India and conceptualizing specific service innovation ideas around them
BRAND Johnson & Johnson, 2013

PROJECT Identifying and analyzing white spaces in the domain of...

Packaging Design (graphics) for Cavinkare Garden Cruncho
BRAND Cavinkare Garden Cru, 2014

PROJECT Packaging Design (graphics) for Cavinkare Garden Crunch...

Visual Identity Design for Dramz Whiskey Bar
BRAND Dramz Whiskey Bar, 2013

PROJECT Visual Identity Design for Dramz Whiskey Bar...

Packaging Design for Neck Neutraliser
BRAND Neck Neutraliser, 2018

PROJECT Packaging Design for Neck Neutraliser...

Innovative solution to enhance on-flight customer experience
BRAND Walls, 2006

PROJECT Innovative solution to enhance on-flight customer exper...

Packaging Design (graphics) for Cavinkare Meera
BRAND Cavinkare Meera, 2014

PROJECT Packaging Design (graphics) for Cavinkare Meera...

Reinvigorating a corporate brand from a large conglomerate to address its specific branding needs without compromising the equity of the conglomerate
BRAND Garware Healthcare, 2017

PROJECT Reinvigorating a corporate brand from a large conglomer...

Credit Card Design for IndusInd Bank
BRAND IndusInd Bank, 2018

PROJECT Credit Card Design for IndusInd Bank...

Packaging design (graphics) for Godrej Renew Colour Gloss
BRAND Godrej Renew Color G,

PROJECT Packaging design (graphics) for Godrej Renew Colour Glo...

Addressing the challenges posed by counterfeit products and a sub-par brand perception through packaging design
BRAND NPAV , 2018

PROJECT Addressing the challenges posed by counterfeit products...

Visual Identity Design for MIT ID
BRAND MIT ID, 2012

PROJECT Visual Identity Design for MIT ID...

Research, store planning, design, project management, and roll-out for 150 stores across India
BRAND Cox & Kings, 2010

PROJECT Research, store planning, design, project management, a...

Packaging Design (graphics) for Weikfield Organic Tea
BRAND Weikfield Organic Te, 2005

PROJECT Packaging Design (graphics) for Weikfield Organic Tea...

Translating the brand intent of
BRAND Truvon, 2017

PROJECT Translating the brand intent of "establishing a food cu...

Establishing Premium as a niche air freshener brand in a category cluttered with multiple sub-standard local products on one end and high-end global products on the other
BRAND JKHC Premium, 2009

PROJECT Establishing Premium as a niche air freshener brand in ...

Visual Identity Design for Avantika University
BRAND Avantika University, 2016

PROJECT Visual Identity Design for Avantika University...

Visual Identity Design for Vilas Javdekar Developers
BRAND Vilas Javdekar Devel, 2013

PROJECT Visual Identity Design for Vilas Javdekar Developers...

Visual Identity Design for Yollops
BRAND Yollops, 2019

PROJECT Visual Identity Design for Yollops...

Packaging Design for Honeywell Gas Leak Detector
BRAND Honeywell Home, 2018

PROJECT Packaging Design for Honeywell Gas Leak Detector...

Visual Identity Design for MIT Vishwashanti Gurukul
BRAND MIT Vishwashanti Gur, 2005

PROJECT Visual Identity Design for MIT Vishwashanti Gurukul...

Packaging Design for Ruchi Soya
BRAND Ruchi Soya, 2007

PROJECT Packaging Design for Ruchi Soya...

Head Office

17- A, 'Gandharva', Erandwane
Pune
411004


Founded in

2002

Leadership

Chandrashekhar (Shekhar) Badve

Founder Director

Shekhar is in the pursuit of reducing Entropy- the level of chaos and complexity at systemic, organizational, brand, and individual levels. Understanding how design drives systemic results has been his passion since graduating from the National Institute of Design. A recipient of the prestigious Rado Fellowship and the Opus Design Award, he brings more than 17 years of diverse experience in Strategic Design, Innovation, and Design Research. He currently leads design strategy and operations at Lokusdesign- one of India's leading strategic design consulting companies. He is also a juror at the prestigious India Design Mark; a member of CII’s National Committee on Design and CII’s Committee on Design Interventions in Smart City; and a member of Board of Studies at the MIT Institute of Design.