Verified

Curry Nation Brand Conversations Pvt Ltd

Full Service / Creative

Film for Social Media , Traditional Media Buying & Selling, Digital Media Buying & Selling, Outdoor Media Buying & Selling, Radio Ads and Spots, TVCs / Brand Films, Brand Strategy, Corporate Film / AV

No. of Employees: 11-25

Tagline

Creating galvanizing brand stories that are culturally relevant and generate conversations

About the company

2011 is when Curry Nation Brand Conversations Pvt Ltd was conceptualised & launched. A full service communication solution agency offering solutions across the board. We connect brands to culture. And create stories that make the brand conversation worthy. Curry Nation is the go to agency for New Age Entrepreneurs, an SME that's fast scaling up or an established enterprise with a brand that needs a new storytelling to create relevance & empathy. We started with our focus on the SME & entrepreneur segment and managed wins like Cholayil, Emami, Nirlep, Weikfield, Cavin Kare, Rasna. The joy of working with entrepreneurs is unparalleled. The sense of partnership, agile decision making & decisions driven by gut is a great thrill. Today we also manage brands like Kinder Joy, HomeTown, Colors Marathi, Desai Brothers Limited, Loksatta, etc. We are an alternate to the big slow battleships operating currently.

Some of our differentiator's are: 1) Personal involvement of Senior Management in all key strategic/creative decisions. AND NOT JUST DURING THE PITCH. 2) Championing brand custodianship across mediums & alliance partners. AND NOT ABSOLVING OUR RESPONSIBILITY. 3) 24 hour revert on briefs & a revert on the creative/strategic product within 4 to 5 days. DEADLINES ARE SACROSANCT. 4) Proactive presentations on the brand once a quarter. WE DELIVER WOW. 5) We have In house language expertise to think in regional languages. 5) We were an 'Indian' agency focussed on India first businesses & we continue to be focussed on this. With vocal for local all the more so. 6)Our constant endeavour is to tell brand stories that create cultural connections & spark conversations. 7) We believe that effective creative is about unravelling a culturally relevant deeper meaning that can transform brands & businesses. We believe in giving ‘cultural authority’ to the brands that we lead. 8) We've redefined the narrow meaning of an agency & client to become true brand owners. Rather than quick here & now fixes, we believe in staying committed to the long term goals. With all the disciplines of communication in-housed, we offer cost efficiencies too. To know more log onto www.currynation.in

Category Experience

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Services

Website

Projects

Dosti Ka Naya Funda
Digital Media Buying & Selling, Brand Strategy..
Chipseez by Pitaara

2020

Dosti Ka Naya Funda

Rasna - Rohit Sharma TVCs
TVCs / Brand Films
Rasna International Pvt.

2020

Rasna - Rohit Sharma TVCs

Croma - Times Power Of Print
Brand Strategy
Croma - Times Power Of Pr

2019

Croma - Times Power Of Print

Kinder Joy - Diwali Commercial
TVCs / Brand Films
Kinder Joy From Ferrero i

2019

Kinder Joy - Diwali Commercial

Kinder Joy - Ismein Kuch Khaas Hai
TVCs / Brand Films
Kinder Joy From Ferrero i

2019

Kinder Joy - Ismein Kuch Khaas Hai..

Rasna - Flavours Of India Commercial
TVCs / Brand Films
Rasna International Pvt.

2019

Rasna - Flavours Of India Commercial..

Nestle - Times Power Of Print
Brand Strategy
Nestle

2018

Nestle - Times Power Of Print

Dinshaw's TITO Campaign - 2018
TVCs / Brand Films
Dinshaw's

2018

Dinshaw's TITO Campaign - 2018

XPLOR Cookies
TVCs / Brand Films, Brand Strategy..
XPLOR Cookies

2018

XPLOR Cookies

NATIVE HAAT  - Tribes of India
Brand Strategy
NATIVE HAAT

2018

NATIVE HAAT - Tribes of India

ABPweddings.com Launch Campaign - 2018
TVCs / Brand Films, Brand Strategy..
ABPweddings.com

2018

ABPweddings.com Launch Campaign - 2018..

Kinder Joy - Dil Se Commercial
TVCs / Brand Films
Kinder Joy From Ferrero i

2017

Kinder Joy - Dil Se Commercial

On the Run - Energy Bar - Read The Label
Film for Social Media
On The Run

2017

On the Run - Energy Bar - Read The Label..

Tab Capital Ltd.
Film for Social Media , Brand Strategy..
Tab Capital Ltd.

2017

Tab Capital Ltd.

Kinder Joy - Assemble Imagination 2016
TVCs / Brand Films
Kinder Joy From Ferrero i

2016

Kinder Joy - Assemble Imagination 2016..

LOKSATTA
TVCs / Brand Films, Brand Strategy..
The Indian Express Group

2016

LOKSATTA

Brand Capital - Leapfrog Campaign
Brand Strategy
BRAND CAPITAL

2016

Brand Capital - Leapfrog Campaign..

Kinder Joy - Assemble Imagination 2015
TVCs / Brand Films
Kinder Joy From Ferrero i

2015

Kinder Joy - Assemble Imagination 2015..

Nirlep - Khate peete deshka rakwala
TVCs / Brand Films, Brand Strategy..
Nirlep Appliances Pvt Ltd

2015

Nirlep - Khate peete deshka rakwala ..

RASNA - Life mein Rasna milaofy
TVCs / Brand Films, Brand Strategy..
Rasna International Pvt.

2014

RASNA - Life mein Rasna milaofy..

Bold To Wear Gold
TVCs / Brand Films, Brand Strategy..
P. N. Gadgil Jewellers

2014

Bold To Wear Gold

Taste For Life
TVCs / Brand Films, Brand Strategy..
Taste For Life

2013

Taste For Life

18 AGAIN
TVCs / Brand Films
18 AGAIN

2012

18 AGAIN

Krishna Thulasi Pure Ayurvedic Soap
TVCs / Brand Films
Cholayil Private Limited

2012

Krishna Thulasi Pure Ayurvedic Soap..

Founded in

2011

Leadership

Priti Nair | Nagessh Pannaswami

Directors

Curry Nation Brand Conversations Pvt Ltd was founded by Priti Nair and Nagessh Pannaswami in 2011 Priti Nair is a doyen in the advertising industry. She has served long stints in Leo Burnett, Lowe Lintas. Notable campaigns to her credit are Balbir Pasha, Camlin, Havells (Shock laga laga), Havells LED (monk), Greenply, Greenlam, Surf (Daag ache hain), Clinic Plus, Clinic All Clear, Vaseline, Parachute etc. She was part of the team that launched BBH in India. She is on the jury panel of many a advertising awards and an active member of Laadli. She is a pet lover and goes out of her way to lend a helping hand to many institutions across Mumbai Nagessh Pannaswami has primarily managed the business aspect and has had long stints with agencies like Clarion, Lowe Lintas, McCann and BBDO. He has led teams that have worked across a spectrum of categories like telecom, fmcg, retail etc After 20+ years in the business both Priti & Nagessh yearned to create a path of their own and launched Curry Nation Brand Conversations Pvt Ltd in early 2011.