Verified
Verified
Film for Social Media , Traditional Media Buying & Selling, Digital Media Buying & Selling, Outdoor Media Buying & Selling, Radio Ads and Spots, TVCs / Brand Films, Brand Strategy, Corporate Film / AV
No. of Employees: 11-25
Creating galvanizing brand stories that are culturally relevant and generate conversations
2011 is when Curry Nation Brand Conversations Pvt Ltd was conceptualised & launched. A full service communication solution agency offering solutions across the board. We connect brands to culture. And create stories that make the brand conversation worthy. Curry Nation is the go to agency for New Age Entrepreneurs, an SME that's fast scaling up or an established enterprise with a brand that needs a new storytelling to create relevance & empathy. We started with our focus on the SME & entrepreneur segment and managed wins like Cholayil, Emami, Nirlep, Weikfield, Cavin Kare, Rasna. The joy of working with entrepreneurs is unparalleled. The sense of partnership, agile decision making & decisions driven by gut is a great thrill. Today we also manage brands like Kinder Joy, HomeTown, Colors Marathi, Desai Brothers Limited, Loksatta, etc. We are an alternate to the big slow battleships operating currently.
Some of our differentiator's are: 1) Personal involvement of Senior Management in all key strategic/creative decisions. AND NOT JUST DURING THE PITCH. 2) Championing brand custodianship across mediums & alliance partners. AND NOT ABSOLVING OUR RESPONSIBILITY. 3) 24 hour revert on briefs & a revert on the creative/strategic product within 4 to 5 days. DEADLINES ARE SACROSANCT. 4) Proactive presentations on the brand once a quarter. WE DELIVER WOW. 5) We have In house language expertise to think in regional languages. 5) We were an 'Indian' agency focussed on India first businesses & we continue to be focussed on this. With vocal for local all the more so. 6)Our constant endeavour is to tell brand stories that create cultural connections & spark conversations. 7) We believe that effective creative is about unravelling a culturally relevant deeper meaning that can transform brands & businesses. We believe in giving ‘cultural authority’ to the brands that we lead. 8) We've redefined the narrow meaning of an agency & client to become true brand owners. Rather than quick here & now fixes, we believe in staying committed to the long term goals. With all the disciplines of communication in-housed, we offer cost efficiencies too. To know more log onto www.currynation.in
2011
Directors
Curry Nation Brand Conversations Pvt Ltd was founded by Priti Nair and Nagessh Pannaswami in 2011 Priti Nair is a doyen in the advertising industry. She has served long stints in Leo Burnett, Lowe Lintas. Notable campaigns to her credit are Balbir Pasha, Camlin, Havells (Shock laga laga), Havells LED (monk), Greenply, Greenlam, Surf (Daag ache hain), Clinic Plus, Clinic All Clear, Vaseline, Parachute etc. She was part of the team that launched BBH in India. She is on the jury panel of many a advertising awards and an active member of Laadli. She is a pet lover and goes out of her way to lend a helping hand to many institutions across Mumbai Nagessh Pannaswami has primarily managed the business aspect and has had long stints with agencies like Clarion, Lowe Lintas, McCann and BBDO. He has led teams that have worked across a spectrum of categories like telecom, fmcg, retail etc After 20+ years in the business both Priti & Nagessh yearned to create a path of their own and launched Curry Nation Brand Conversations Pvt Ltd in early 2011.
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