Ploggers of India, 2022

Ripu Daman Bevli - Plogman of India

Media and Image Management Online Reputation Management
By Clarity Communication

Ripu Daman Bevli Case study

Client Brief
After starting and bootstrapping India's first eco fitness movement, Ploggers of India under Ripu Daman Bevli has been adopted by the Government of India. They had touched close to 1 crore people and their primary focus was financial sustainability and movement. For this, he was looking at PR on creating awareness about his personal profiling.
Idea
Clarity communication helped him in increasing the awareness of the concept of Plogging, his personality, and his movement through interviews and his personal story on various platforms.
Execution
Clarity Communication did interviews and video interviews on new age platforms, and new initiatives of Ride for change campaigns in Noida, Ghaziabad, etc. We also helped him with TEDX platforms, tie-up with a school in Kotdwar Hayde Heritage academy for World Cleanliness Day, Quotes on Independence Day stories and work from home workouts, etc.
Result
In the period between August 2021- December 2021, we were able to generate more than 100 coverages. Some prominent ones included Your story, Mojo Patrakar, Humans of Bombay, Official people of India, WhatsUp Gurugram etc
Client

Ploggers of India

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