Clarity Communication

Client Brief

The client was keen to promote the dairy brand in the Telangana region only. People of Telangana should know them and their products. The objective was to create awareness of Sid's Farm with various PR activities and help them in enhancing the reputation of the brand in Telangana 

Idea

Clarity Communication's suggestion was to create awareness of the brand not only in Telangana but the founder had an inspiring journey that needed to be conveyed at the national level. We adopted a two-pronged strategy - 

  1. Regional level PR
  2. National Level PR

Execution

Clarity Communication team did the following activities to create & sustain the brand -

1. Meeting with the Telangana journalist & media 

2. Initiating stories on the founder's journey in upcoming and new age platforms

3. Reaching out to select YouTube influencers

4. Opinion Article

5. New Product - Press Release

6. Interviews with agriculture, food and retail platforms

 

Result

We started working with the client in April 2021 and till May 2022, we have been able to make an impact with the number of coverages, and increase in search of the brand and founder. 

We were able to garner PR Coverages with PR value of 

Clarity Communication

Public Relations

  1. New Delhi

Services

Clients

Category Experience

Employees

1-10 Employees

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