Ayush Prana Quater Report

Client Brief

The client wanted to create awareness about Multiple sclerosis and Ayush Prana being only Ayurveda hospital treating MS


As per the client brief, our thought was to create awareness about MS, how it affects women, and misconceptions through various editorial opportunities.  


The agency started reaching out to journalists across the media platforms writing on Health and started exploring interviews, Case study and articles about MS


The agency started working in April 2022 with Ayush Prana. Till June 2022, we were able to garner more than 90 coverages covering Interviews & Video Interviews with ET Health World, we organized a trip to Kerala for the journalist; articles on different aspects of MS, and press release dissemination on an awareness campaign.


Ayush Prana

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