To establish that Tata Sky is now Tata Play, conveying that it is the one-stop entertainment source for live TV and OTT content with the same subscription.
- To bring out an army of influencers to talk about the campaign.
- The reels were published one by one for a week.
- The influencers threw light on the name change and spoke about Netflix being on Tata Play and Tata Play's Binge Combo offering.
- The campaign involved influencers with different genres of content and unique follower bases.
- To ensure maximum reach, influencers were chosen from across various industries.
- Each influencer was encouraged to create videos in their original style and integrate the message organically into their reels.
Reach - 3.8CR users
Views - 4.6CR
- The campaign was a massive success, ensured by collaborations with 200+ macro, micro, and nano-influencers to communicate the message.