Treeview Television, 2020

How we gave a Smart TV brand a Honest avatar!

TVCs / Brand Films Digital Films Branding Social Media Marketing Performance Based Marketing SEM
By Changing Tree
Client Brief

Create a new identity and launch the Indian extension of the Treeview Thailand business.

Generate strong visibility in key locations across India.

Treeview India wanted to position itself as a budget-friendly Smart TV brand, with a strong promise of after sales and offering the latest technology offerings in the space.


Our idea stemmed from the thought that Treeview India had the most transparent offerings seen in the Indian Smart TV market.

With prices that undercut competition by a 40% margin, offering the latest tech for Smart TVs, and an easy-available pan-India service model – Treeview India was positioned to be an Honest upstart in the market.

Hence our positioning – Powered by Honesty.

We launched the brand with a teaser building up and immense hype engaging audiences with a single question – I honesty had an avatar, what would that look like?

This was answered in a really engaging, video during launch that garnered immense traction on social media.

To make things better, we had Hrithik Roshan as our brand ambassador to help add immense visibility for the brand launch.

Working closely to position Hrithik Roshan as the personification of our TV Range, we wanted to make a big, yet honest impact in the Indian market.

Which we successfully did.

  1. New Smart TV in India
  2. Hrithik Roshan as Brand Ambassador
  3. PanIndia launches
  4. Strong onground PR
  5. 360degree digital coverage

Treeview Television

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