Changing Tree

Client Brief

  1. Develop Brand Awareness
  2. Establishing unique identity & better brand recall
  3. Attempt to build brand community
  4. Convert Social Followers into Qualified Leads and New Business

Execution

  1. We revamped and revised the design, color scheme and gave the entire brand a makeover.  We repackaged the communication as a part of the strategy.  
  2. Created Instagram filters and created a buzz through the use of social media. 
  3. Included influencers for Mother's Day and created a filter for the same.  
  4. Topical days and festive days are now contest driven to create more engagement. 

Result

  1. The overall visual aesthetic of the brand is appealing and much more premium when compared to the previous year.  
  2. Mother's Day is all about gifting and thus we created a filter to reminisce the good old days. The AR filters created for Mothers worked out pretty well. Close to 3000 captures on the Mother's Day campaign had been observed in a less than a weeks' time. Additionally, the filter led to an increase in sales on the brands Amazon page.  
  3. Also created a list of AR filters for the brand which helps the potential customer to check if the product looks well with their home aesthetics. The filters garnered good captures and also lead to good sales for the brand.  
  4. The brand was not engagement friendly earlier. The inclusion of contests and engagement stories has led to an increase in the number of followers by 2k in 2 months. The contests are very simple, which has also led to an increase in engagement overall. 

Changing Tree

Digital Marketing

  1. Bengaluru

Services

Clients

Category Experience

Employees

51-100 Employees

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