Oorvi Sustainable Concepts Pvt. Ltd. , 2021

Holywaste, 2021

Graphic Design
By CAPE
Client Brief
Lush. Fragrant. Socially responsible. Holywaste produces a line of handmade, chemical-free and eco-friendly incense that is made from an aromatic blend of floral waste and essential oils. Tasked with creating an eco-friendly, evocative package design for their incense sticks which communicated the values Holywaste was devoted to, we set forth to capture their mission.
Idea
From the flower markets of Hyderabad, through the smiles of the women who give the flowers new life. It's not just a smell. It's a story. With distinctive, Charminar-inspired packaging highlighted by warm earthy tones and soft, muted florals, we aimed to bring their story alive.
Execution
A mood board was crafted for Holywaste based on the principles associated with the brand and the inspiration given below. Along with this, a mockup of the incense box packaging, as well as packaging for their line of floor cleaners were presented to the client.
Client

Oorvi Sustainable Concepts Pvt. Ltd.

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