Bruce Clay India

Client Brief

Client's in-house SEO efforts were saturated. They knew they were the challenger brand & it was an extremely competitive space. They wanted a specialist agency to take their organic traffic to the next level.


The idea was to find the issue that were not letting the website rank higher on Google SERPs. Once we identified the issue, we fixed them and we were able to improve client's ranking in a matter of a few months.


  • Technical SEO – New songs were being released constantly & we discovered the biggest challenge was Google indexing the content of its competitors faster than our client. We devised a strategy to get our client’s songs indexed at a faster rate than before.
  • We identified and fixed a massive duplicate content issue as multiple versions of the same songs (different albums mimicking the real world) were littered across the site which confused Google.
  • XML sitemaps were cleaned up & strategically created to uncover indexing issues & help Google understand the site architecture in a more meaningful manner.
  • On Page SEO: Product pages were improved & we introduced useful content for users. Images were a key part of all the pages & we conducted an entire image optimization process.


The organic traffic doubled in 4 months. The traffic on the website doubled 4x the base numbers - millions of people landed on the website organically.

Bruce Clay India

Digital Marketing

  1. New Delhi



Category Experience


11-25 Employees

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