Bruce Clay India

Client Brief

Client was one of the largest private sector general insurance companies in India offering insurance coverage for motor, health, travel, home, student travel and more.

When the client came to us, they were with another agency however the website traffic was stagnant and to further complicate the matter they had a CMS which was very inflexible.


  • Top rankings for relevant keywords
  • Increase traffic to website


  • Complete Audit revealing the repair roadmap
  • Conversion Rate Optimization
  • Content Opportunities, Creation & Optimization
  • Menu Structure Optimization
  • Site structure – Silos & Themes
  • Internal Link Pruning
  • Unique Meta tags custom created for all important pages as current site suffered from duplicate or missing meta tags.
  • Technical SEO (Robots.txt, Index Pages, 301 Redirects etc.)
  • Page Speed


Traffic increased 2.5x in 1.5 years.

Bruce Clay India

Digital Marketing

  1. New Delhi



Category Experience


11-25 Employees

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