TVF, 2021

Social Media Marketing for The Timeliners' Web-series: The Aam Aadmi Family (TAAF)

Social Media Content Content Strategy Social Media Marketing
By Brand Th3ory

Social Media Marketing - The Timeliners - Web-series - The Aam Aadmi Family

Client Brief

After successfully working with TVF's Girliyapa on Social Media Marketing for their web series 'The Intern', TVF roped us in for the social media promotions of the 2021 vacation special of their already successful series, The Aam Aadmi Family, aka TAAF. This web series was to be premiered on their subsidiary channel, The Timeliners. The main focus of this vacation special was on the transition of the family from a two-wheeler to a four-wheel drive and the introduction of the lead character's girlfriend to his parents.

Idea

TAAF or The Aam Aadmi Family is a reflection on moments from the life of a middle-class family living in Delhi. The show sheds light on the struggles and everyday happiness of being a family. Thus, we focused the social media calendar for the show on everyday life too. We created memes and content based on the struggles of young members of the Indian middle class. Real and relatable were the key phrases. 

Result

Each episode generated over 1.2 million views on YouTube.

  • Over 30 Million Reach on Social Media - Facebook, Instagram, Twitter
  • 25 Million+ Impressions on Social Media
  • 1500+ Comments, 20K+ Likes 
Client

TVF

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