Brand Th3ory

Client Brief

Unacademy saw an opportunity to expand its UPSC test preparation market by curating social media content specifically for Indian civil services aspirants. They wanted us to launch and manage category-specific Instagram and Facebook accounts for Unacademy UPSC for six months, where the focus was on giving continued value to the relevant audience.

Idea

Social media is no longer just a place for photo sharing but a platform for content consumption. And we know how to use it to our advantage. So, that’s what we did! We researched, strategized, and fabricated a social media calendar, and filled it with informative yet interesting content in such a way that it stood out. The focus was on giving value to UPSC aspirants by sharing informative, educational, entertaining, and relatable content. Posts, reels, and carousels that they can save and share. 

Result

Over 14 Lac Impressions Garnered in 6 Months.

Results for Facebook:

  • 3.3 Lac+ People Reached
  • 67.3K+ Engagement
  • 12K+ Page Likes and Followers
  • 13,200+ Link Clicks
  • 12,800+ Reactions

Results for Instagram:

  • 22K+ Followers
  • 3.9 Lac+ Accounts Reached
  • 11,700+ Accounts Engaged
  • 1.8 Lakh+ Non-followers Reached

Brand Th3ory

Creative

  1. Mohali

Services

Clients

Category Experience

Employees

26-50 Employees

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