Brand Th3ory

Client Brief

PrepLadder, one of the Biggest Edtechs in the Medical PG entrance exam preparation segment, wanted to launch their updated edition for 2022 - Dream Pack 4.0. With a limited budget and less than 2 weeks to go, they wanted a brand film that would introduce this new edition and explain its value proposition to their target audience.
 

Idea

Tagline:  All you need for NEXT

The new edition was an update that made the content more clinical in keeping with the expected changes to the exam pattern. This new exam is proposed to be called NExT and that's what triggered the tagline for the campaign as well as the concept for the digital ad film. 

Promote the Dream Pack 4.0 as an all-in-one solution for NEXT as well as the NEXT level of learning for aspirants looking to crack the medical PG entrance exam.

Execution

Using an interesting script, stock footage, voice-over, audio design, motion graphic, and editing, we created an engaging digital ad film for the product that announced the upcoming launch.

Result

Over one million views and several thousand customer inquiries about the new edition.

  • Over 1.26 Million Views Views
  • 3,90,000+ Impressions
  • Over 1,41,000 hrs. Watch Time

Brand Th3ory

Creative

  1. Mohali

Services

Clients

Category Experience

Employees

26-50 Employees

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