Brand Th3ory

Client Brief

Prepladder is a huge player in the EdTech industry already, and their UPSC segment isn't any different. However, given the saturation in the industry, standing out is always a challenge. This is exactly the task Brand Th3ory was assigned: to make the brand stand out amongst hundreds of others.

The brief was to come up with a newspaper and outdoor campaign that would help with brand awareness and capture attention.

Idea

“Make it noticeable” 

PrepLadder values itself for focusing much of its attention on education while using technology as the enabler. Thus, the idea of placing the faculty at the center of the campaign popped up. The team sat together, brainstormed, and came up with various campaign concepts that had PrepLadder’s Dream Team at the center stage, and finally, we had a winner - The Most Wanted. After all, what could be more eye-catching than wanted posters that most of us have seen in old Hollywood Westerns and Manmohan Desai films but never in real life.

Brand Th3ory

Creative

  1. Mohali

Services

Clients

Category Experience

Employees

26-50 Employees

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