Brand Th3ory

Client Brief

Happy and impressed with the output we had delivered on their first video project in 2017, Syook approached us again in 2020 to get another 2D animation video created. This time for their new product, TiTo. The target audience once again was business owners, decision-makers, and senior-level executives. 

They took us through the product and provided us with a link to their website, a product brochure, brand guidelines, and two weeks' time to create a 2D animation explainer video.

Idea

So, we had a discovery meeting with the client. Understood the product and its usage. Then we studied the client's website and read through the brochure to understand the design principles and illustration style and usage. After that, we came up with a script for the explainer video, which we ran past the client. Once the script was approved, we took it to the storyboard, created characters, and settings as needed, and created the 2D animation video.

Execution

Keep it simple, informative, and to the point. The target audience was decision-makers and senior-level executives, and they usually are pressed for time, so we needed to capture their attention, then share the most important benefits and uses of the product and focus on them.

Brand Th3ory

Creative

  1. Mohali

Services

Clients

Category Experience

Employees

26-50 Employees

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