Brand Th3ory

Client Brief

Videos are a powerful medium for communication. So, the Syook team wanted a video that would explain their B2B product and how it could help businesses, hospitals, and schools. Their target audience included decision-makers and senior-level executives. 

They provided us with a link to their website, a product usage brochure, brand guidelines, and a week's time to create a 2D animation explainer video.

Idea

Keep it simple, informative, and to the point. The target audience was decision-makers and senior-level executives, and they usually are pressed for time. So, we needed to share the most important benefits and uses of the product and focus on them.

Execution

So, we studied the client's website, spoke to their team, and read through the brochures to understand their product and its usage. After that, we came up with a script for the explainer video, which we ran past the client. Once the script was approved, we took it to the storyboard, created characters, and settings as needed, and created the 2D animation video.

Brand Th3ory

Creative

  1. Mohali

Services

Clients

Category Experience

Employees

26-50 Employees

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