Blueocean

Client Brief

Dr. Suma Sandhyala (M.S., M.Ch)

Consultant Plastic, Cosmetic and Reconstructive Surgeon

Idea

B) Social Media Optimization (Facebook, twitter, Instagram, YouTube)

 

  • Profiles were created for Patients Engagement
  • Social Media Infographics with clinical education context posted regularly.
  • Local groups sharing have been done to create awareness.
  • Aggressive marketing campaigns done to increase engagement.
  • Dedicated YouTube channel created for Mass-Marketing

 

 

C) Content Development

 

  • All the content related to post an article is developed by our content writers who have experience in healthcare domain
  • Client first approves the content and then that content will be posted on different social media platforms.
  • All Graphics and Infographics work done by experienced graphic designers in healthcare domain.

 

D) Specialty Wise Promotions with Target Audience

 

  • Facebook /Instagram Sponsored Campaigns,
  • Google AdWords, PPC
  • YouTube Marketing

 

E) Offline Branding

Disseminate content & graphics through print material:

  • Print publishing in major newspaper & magazines
  • Electronic Media Coverage
  • Banners

Execution

Blueocean Healthcare worked closely with a team of Pretty U Cosmetic Clinic to plan, write, and develop a Digital Marketing plan that reflected their culture, showcased their work, and reached a diverse audience: patients. The project included SEO, SMO, Content Creation, Video Editing, Social Media Management, Google Ads, Facebook Ads etc

 

 

 

Execution:

The strategy to increase brand recognition and positioning in the marketplace included the following internet tools:

 

A) Website & Search Engine Optimization

 

Search Engine Optimization parameters were improved on key site pages and in website configuration which showed an immediate impact on Keyword Visibility. The market trophy keywords (top 2 highest volume keywords) responded by moving into the first page of results from the third page.

 


 

Result

High engagement levels were maintained on Facebook & Instagram throughout the duration of the campaign. Engagement levels & Patient Leads increased .

Blueocean

Creative

  1. Noida

Services

Clients

Category Experience

Employees

1-10 Employees

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