Blueocean

Client Brief

Synergy Plus Hospital has been established by Futuristic Medicare Pvt. Ltd. Which is incorporated under the Companies Act as a Private Limited Company to extend the medical facilities to the communities at large residing in and around Agra. The directors of the company are all highly qualified super specialists having great expertise and experience. Our hospital is a 60 bedded hospital (with a provision of expansion up to 150 beds) including ICCU, CCU, PICU, NICU, Emergency, Trauma and BURN Unit. We have all highly advanced and modern therapeutic and diagnostic facilities and qualified & trained nursing staff in all wards. We are extending the exceptional range of technology combined with remarkable spectrum of clinical expertise at very competitive rates under one roof through a team of 40 specialists & super specialists for all specialized and general treatment.A unique point of our hospital is our outpatient department. We have got full time OPD services in various departments like Gastroenterology, Neurosurgery, Oncosurgery, Gen Surgery,Orthopaedics, Urology, Gen Medicine, Psychiatry etc.

Idea

Blueocean Healthcare worked closely with team of Synergy Plus Hospital to plan, write, and develop a mobile-responsive website that reflected their culture, showcased their work, and reached a diverse audience: patients, doctors, appointment system. The project included scripts and animation for several videos, two unique logo designs, and incorporating custom photography.

Execution

Execution:

The strategy to increase brand recognition and positioning in the marketplace included the following internet tools:

A) Website & Search Engine Optimization

Search Engine Optimization parameters were improved on key site pages and in website configuration which showed an immediate impact on Keyword Visibility.

B) Social Media Optimization (Facebook, twitter, Instagram, YouTube)

The challenge was to position synergy hospital as preferred healthcare service provided among the masses by creating a strong presence on different social media channels: Facebook, Instagram, Twitter, YouTube, Blogger etc

Profiles were created for Patients Engagement
Social Media Infographics with clinical education context posted regularly.
Local groups sharing have been done to create awareness.
Aggressive marketing campaigns done to increase engagement.
Dedicated YouTube channel created for Mass-Marketing

C) Content Development

All the content related to post an article is developed by our content writers who have experience in healthcare domain
Client first approves the content and then that content will be posted on different social media platforms.
All Graphics and Infographics work done by experienced graphic designers in healthcare domain.

D) Specialty Wise Promotions with Target Audience

Facebook /Instagram Sponsored Campaigns,
Google AdWords, PPC
YouTube Marketing

E) Offline Branding

Disseminate content & graphics through print material:

Posters
Brochures
Standees

Result

High engagement levels were maintained on website & social media throughout the duration of the campaign. Engagement levels & Patient Leads increased about 100%