Design

Are snack food and beverage brands turning into Pinocchios on their packaging?

Perhaps, the FSSAI and ASCI need to come together here, says our guest author.

By Keshav Naidu

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Top Social Media Marketing Agencies in Mumbai

3 min read  

Explore the top social media marketing companies in Mumbai & find the right partner for your needs

By afaqs! Marketplace Team

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Top Social Media Marketing Agencies in Delhi NCR

3 min read  

Explore the top social media marketing agencies in Delhi NCR & find the right SMM partner

By afaqs! Marketplace Team

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LinkedIn Articles Can Maximise Engagement, Here’s How

3 min read  

Writing thoughtful LinkedIn articles can widen the reach of your brand and by extension- yourself.

By afaqs! Marketplace Team

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How to Make The Best of YouTube Shorts in Marketing

3 min read  

Use free tools on YouTube to encourage your audiences into becoming subscribers and customers.

By afaqs! Marketplace Team

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Social Media Tools: The Ultimate guide for 2022

3 min read  

How do you know if your social media efforts are making an impact? Use the following tools to find out.

By afaqs! Marketplace Team

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How to Create a Social Media Profile for your brand: A Step-by-Step guide

3 min read  

A company's social media profile is their first ad. Making a good first impression is necessary and there are a few good ways to do it.

By afaqs! Marketplace Team

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Ways To Enhance Your Brand's Social Media In 2022

4 min read  

Social media engagement is more than just regular postings, paid ads, and giveaways.

By afaqs! Marketplace Team

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Paid Social Media Advertising is a Must in 2022: Here's Why

3 min read  

Today paid social media advertising is no longer an option; but a staple in digital marketing strategy. Know how it can work in your favor.

By afaqs! Marketplace Team

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The Ultimate Guide to Instagram marketing: Tips and Tricks

3 min read  

Instagram marketing has become the need of the hour for businesses looking to create brand awareness and grow.

By afaqs! Marketplace Team

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Best Inspiring Mother's Day Ad Campaigns in India of all time

2 min read  

Through Mother’s day Ad campaigns, brands strive to build an emotional connection with their audience.

By afaqs! Marketplace Team

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5 Ways To Boost Sales Through Social Media Marketing

3 min read  

50 million businesses have Facebook pages and 2 million businesses are using Facebook, Twitter, LinkedIn and other sites for advertising. Here’s how you too can boost sales through these strategies.

By afaqs! Marketplace Team

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How to Hire the Right Social Media Marketing Agency

4 min read  

A social media agency will use its expertise to optimise the best strategy to achieve your targets and maintain your pages. Here’s how to hire the right one!

By afaqs! Marketplace Team

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Facebook Polls for Customer Insights and Brand Engagement

3 min read  

Understand how incorporating polls can increase engagement and give you critical insights.

By afaqs! Marketplace Team

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Digital brand strategy in the age of artificial intelligence

3 min read  

Artificial intelligence works like magic but has science at its core, write our guest authors.

By Angad Singh Manchanda & Lavinn Rajpal

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Why user experience is the new touchstone for branding

4 min read  

Our guest author writes about the three ways in which user experience impacts brands.

By Siddharth Kabra

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Startup marketing - A step by step digital marketing guide for funded startups

3 min read  

With time and some help from experts, one can derive the benefits of digital marketing, says our guest author.

By Swati Nathani

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Offline advertising in the digital epoch

3 min read  

Integrating both traditional and digital marketing strategies, can reinforce a consistent brand message.

By Nupur Sood

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The full circle: agency reunification

5 min read  

Our guest author believes that marcom’s best years, are still ahead of us.

By Albert Pereira

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Consumer trends that can impact marketing strategy in 2022

5 min read  

From larger pack sizes at the retail level to an omni-channel experience for buyers, here are some marketing trends and strategies for this year.

By Tuhin Chakraborty

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The role of offline marketing in an online world

3 min read  

Offline marketing helps to drown out a lot of online noise, writes out guest author.

By Selvam Naiker

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Seven trends that can shape digital strategy in 2022

3 min read  

From geofencing to voice search, our guest author enumerates seven trends that can shape digital strategy this year.

By Khushboo Solanki Sharma

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What the story of 200+ brands which have tried afaqs! Marketplace tells us

5 min read  

Advertiser projects on the platform have trebled in a year to more than 30 per month, with potentially Rs 3 crore in agency fees.

By Sreekant Khandekar

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Content themes that will resonate in 2022

4 min read  

The post-pandemic consumer is drawn to content high on purpose, authenticity and trust.

By Zahara Kanchwalla

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Packaging's New Mandate: Winning At The Moments of Truth

5 min read  

Good packaging does more than just dress up the brand for the retail shelf, argues our guest author.

By Dhananjay Balodi

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Performance advertising is changing the way businesses are run

5 min read  

And, Indian businesses need to up their ante, writes our guest author.

By Jignesh Maniar

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Why influencer talent management will bloom in 2022

4 min read  

The popularity of influencer marketing has spawned a new type of agency system. Our guest author writes about the influencer talent management space.

By Dharika Merchant

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A lesson in brand building for the impatient entrepreneur

3 min read  

Start-ups are in a rush to do everything, including building their brand. But some things can't be done in a hurry beyond a point. The price can be heavy.

By Kruti Berawala

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Instagrammable packaging design – the whys and hows of it

5 min read  

Thinking about how to attract the Gen Z consumer? Instagrammable packaging is the answer.

By Shashwat Das

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How a classic brand can stay relevant to Gen Z

5 min read  

Getting the attention of these 20-somethings is hard enough. But how do old, heritage brands still manage to appeal to the young? Learn from Dove, Adidas, Maybelline and Levi's.

By Shekhar Badve

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The challenge of marketing crypto in India

3 min read  

With great returns come great responsibility

By Shrenik Gandhi