Website planning: The Hows and Whys of it

Digital Marketing By afaqs! Marketplace Team | Jun 13, 2022
A website is a must-have for every business but building one without efficient website planning is like constructing a building without a blueprint.

If you fail to plan, you plan to fail. Whether you are an aspiring entrepreneur, a blogger or a small business owner, building a website is an absolute must in today’s world. However, if you proceed without website planning, it is equivalent to constructing a building without a blueprint. Features are likely to be overlooked, things might end up in the wrong place, and there will be miscommunication between the client and the website builder. 

By reading this blog, you will be well versed in the how and whys of website planning and will be well equipped to take up this daunting task. Follow these steps to ensure that you have the best possible website ready to launch.

Why do you need website planning?

Before we discuss how you can plan a website, it is critical to understand why it matters in the first place.

1) Saves money
Website planning can save you a large sum of money. If you are collaborating with a third party vendor for the project, it is even more vital to chalk out what falls within the scope and what doesn’t. Otherwise, you will attract massive additional costs and a website that does not meet your needs. 

2) Prevents backward work
In website planning, time and money are intricately linked. A substandard and brief is more likely to attract changes while building a website and teams will be frustrated. You will not only lose precious time but will also lose all enthusiasm for the project. 

3) Resolves design challenges
It is vital to possess complete knowledge of all the components of the end project before you start building a website, including the content, the goals, the intention of website designing and the ultimate goal.

If you fail to do so, your designers will be forced to look at your competitors for ideas, and you might end up with something that looks surprisingly similar. To ultimately get a business website that does justice to your product or service and that your team loves, you need to plan beforehand. 

How to plan a website?

Here are the steps that you must follow to organize your efforts and proceed in the right direction - 

1. Identify your business goals and the purpose of building a website, and finalize the features your website needs to help you reach those goals.
2. Set a budget for your website expenses but choose your team based on experience and insightfulness.
3. Create a content strategy. 
4. Plan a website structure that meets your business needs.
5. Finalize a wireframe but don’t sweat over the details yet.
6. Go for a website design that incorporates both usability and aesthetics.
7. Test your website to ward off bugs and catch details that might have been missed earlier.
8. Maintain your website by keeping an eye on the metrics, monitoring the security and meeting your content calendar. 

In the haste of claiming your place in the internet real estate, ensure that you don't miss out on website planning. Once that is done, you can bring it to life by building a website that serves you well for as long as you need it. 

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