5 Advantages of using an AI Chatbot on your Website or App

Digital Marketing By afaqs! Marketplace Team | Jun 09, 2022
An exceptional brand experience and client service can create customer loyalty for life


When you deal with clients and customers, the service and help you offer; create a brand persona. It has become imperative to have a user-friendly internet experience. In web development and client-facing businesses, there is always a disruption happening somewhere. Web developers are inclining more towards customer-centricity and implementing web tools and software to make their life easier. One such web tool is AI Chatbots.

AI Chatbots are software programs that interact with humans using written or spoken language via online messages. Regular chatbots may be rule-based and run on your command input, bound to solve specific and general queries with ready to use templates. Artificial intelligence Chatbots are AI bots that aren’t restricted by programmed rules. The more the AI chatbot interacts, the more data it gathers and learns from it. This is called machine learning. AI-based Chatbots understand language outside of pre-programmed commands, learn from ingesting volumes of customer data, apply algorithms and use the results to create a response. AI Chatbot can deliver a more targeted response via a realistic conversational experience.

Today, many business sectors from eCommerce to healthcare are using marketing automation tools like AI Chatbot to enhance their customer experience and convert leads. Cost savings, increased sales, improved customer experience and better CRM are the primary reasons for it.

Let’s dive deeper and look at how AI Chatbots can increase your overall customer experience and help in brand development.  

24/7 Availability
With AI Chatbots, customers no longer need to wait for the next available operator or agent. It’s a 24/7 support system that helps customers solve their problems. Chatbots can handle and answer the queries of thousands of customers instantly as well as simultaneously. They also improve the average response time. Chatbots are important when designing any brand communication strategy.

Save Customer Service Costs
With AI Chatbots you may not have to hire customer service executives. You can save on the cost of salaries, training staff and infrastructure. By investing in chatbots software you can save a lot of money and utilise that capital elsewhere.

Improve Lead Generation
Research shows that businesses that successfully engage with their customers can increase time spent by almost 20% to 40%. Chatbots can help you in lead generation by guiding customers in making quick decisions. Chatbots are intelligent and they make sure that the conversation flow is in the right direction to get higher conversion rates and also prevent you from dealing with time-consuming leads.

Meet Customer Expectations
In this fast paced world, hardly anyone has time to spend more than a couple of hours understanding your business and engaging with you. They expect quick replies to their queries. Customers need not wait for human agents for conversation and these proactive interactions improve their experience with the brand. They contribute to retention as well.

Customised Experience
The experience of a user interacting with a chatbot is not just defined by the flow of conversation, but also by other aspects like colour codes, typography, design, the transition between messages, etc. You can customise your audience's experience based on your needs. Chatbots are multilingual and they can be programmed to answer customer queries in many languages. Multilingual bots help your business to tap into new markets and at the same time, personalise the experience for your diverse customer base.

AI Chatbots are a simple and effective way of brand development. They are a good value add to many departments like sales, marketing, customer service and engagement. In the times of instant gratification and quick response times, it is critical to use these bots effectively to scale your business goals.

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Website Development AI Chatbots Lead Generation AI Marketing Brand Experience Customer Servicing