Social Media Tools: The Ultimate guide for 2022

Digital Marketing By afaqs! Marketplace Team | May 13, 2022
How do you know if your social media efforts are making an impact? Use the following tools to find out.

In today’s fast-moving world, social media impacts everybody. Businesses need to include social media marketing as an essential task item if they wish to stay afloat in these virtual times. The importance of social media marketing has skyrocketed. Without the right set of tools, the social media strategy of your brand will fall flat. Pick and choose from the following tools to enhance and push your organisational needs.

1) Social media scheduling tools 

The best social media scheduling tools will help your team save time and sanity by -

- Sharing the same content across profiles and networks with a single click.
- Analyzing the unique social media data to plan and post content when your target audience is the most engaged.
- Creating a dynamic social calendar for planned publishing efforts.

 CoSchedule, Feedly and Tweetdeck are the most popular tools in this category.

2) Social media analytics tools

Data helps you get a clear picture of your efforts and ensures that your social strategy is never off. Here is what social media analytics tools can do for you - 

- Track the performance of all of your social networks and profiles under a single umbrella while tagging and reporting each social media campaign separately.
- Keep a tab on what messages resonate the most with your audience.
- Monitor how quickly and efficiently your team responds to the messages.
- Benchmark against your competition and see how their engagement and content match your platform.
- Recognize the teammates who publish the most engaging content consistently.

HubSpot, BuzzSumo and Google Analytics are the most preferred social media analytics tools used by advertisers and marketers.

3) Social media engagement tools

According to research by Bain & Company, increasing customer retention by 5% boosts profits by 25% to 95%. Here is how social media engagement tools build loyalty and ensure that you don’t miss out - 

- Present all messages from every network and profile in a single inbox and accordingly designate specific ones to the team members who are best suited for the response. 
- Keep you in the loop whenever there is a spike in your profile mentions.
- Show the entire social media history of a person reaching out to your handle.

Hootsuite, Zoho Social and Sprinklr are some fantastic collaborative tools to ensure optimum social media engagement.

4) Social media listening tools

The insights collected through social media monitoring need to be backed by detailed analysis and actionable responses to enhance the overall health of your brand. Here is how social media listening tools help you meet the ever-rising standards of your customers - 

- Offer detailed analysis of campaigns quickly to help you build meaningful reports.
- Help you get an insight into the general sentiment of social users to a specific topic or brand.
- Monitor industry gaps, voice and customer attitudes towards competitors so that your brand leverages the hottest business opportunities.

Falcon, Brand24 and Agorapulse are some of the best social media listening tools in 2022.

The best social media tools can help you attract new audiences, drive brand awareness and maintain engagement. You too can dominate the social media landscape and enjoy remarkable success for your brand by utilizing these tools for your social media marketing. So get cracking!

Looking for a Social Media Marketing Agency? Check out the range of agencies on afaqs! Marketplace.

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