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Explore the best performance marketing strategies curated by agency members of afaqs! marketplace for brands and companies across India

Performance-based marketing is closely associated with advertising and digital marketing. In this kind of marketing, the online marketer gets payment when the set business goals and metrics are successfully met. Therefore, it is evident that the success of performance-based marketing is directly related to performance, and the marketer only gets paid for the successful completion of the specific action.

In performance marketing, you know where the whole marketing budget goes and what the yields are. You can easily measure the views, clicks, or total time that one spends on a website.

For getting the best results, you can plan your budget, keeping the minutest things in mind. Like scheduling a suitable time for publishing ads. You can tweak various campaign elements and view results in real-time. In this kind of marketing, you are in control of things and can make adjustments as necessary, lowering risks considerably. Digital Marketing agencies have clear goals for the results that they deliver. There are no unclear expectations, no ambiguity and expert hands at work for you. There will be transparency between both the agency and your brand regarding what they want from one another. 

With performance-based marketing, you will be able to learn more about the tactics, business strategies, and, most importantly, your customers. With deeper business insights, making data-driven business decisions becomes easier. The result is higher lead generation and revenues for the business.