How to Make The Best of YouTube Shorts in Marketing

Digital Marketing By afaqs! Marketplace Team | May 12, 2022
Use free tools on YouTube to encourage your audiences into becoming subscribers and customers.

YouTube Shorts is a video sharing platform offered by YouTube where you can make short videos using a smartphone and a shorts camera installed on the YouTube app. In a nutshell, it is Google's response to people's interest in creating short video content and doing social media marketing on TikTok and other channels. Creative videos for marketing allow companies to reach out to their customers with a message. With just a 15 sec or 20-sec short video, you can share a variety of material with your customers. The bite-sized videos are made purely to grab the viewer’s attention. You too can use this feature for product marketing initiatives, here’s how!

Growing A Subscriber Base

Brands need to find subscribers to the channel that they are running. YouTube shorts can convert viewers into subscribers for your channel. So, every time you upload a video, your subscribers get to see it and get your products noticed. Marketing efforts become simplified with creative shorts. 

How to Make Shorts For Marketing

On the YouTube App, there is a shorts camera that is used to create videos of up to 60 secs. There is also a shorts editor that makes editing possible. You can make changes to those clips by adding text and filters. The speed of every clip can be adjusted so the video runs as desired. Also, make sure to add a clear description with hash-tags emphasizing the product talked about in the video. The viewers should understand what’s being sold instantly.

Importance of Bite-Sized Videos in Marketing

We are currently living in the world of bite-sized videos. Every social media channel is incorporating it. Bite-sized videos are small videos which last anywhere between 15 secs to 60 secs. These shorts generate interest in people who do not have much time to kill on YouTube. Their interest needs to be held immediately in that short span to be served any product or service. As they get to know a new product, they may become interested in buying it. The bite-sized shorts can be published according to favourable analytics so that they receive maximum views. Depending on the target audience, a built-in-scheduler can be used to release videos at the specified time.

Choose Relevant Topics

While posting video shorts, try to choose topics according to the interest of your audience so that even while promoting your product, the topic stays close to what excites them. This way, your video will find more views, likes, and shares. 

Focus on the Product to be Marketed

While recording shorts, it is very important to focus on the product. Choose a good location, and edit out all unnecessary fluff and background. Make your product your only hero. 

Embrace Social Media Marketing Strategies while Filming Videos

Social media marketing strategies need to be embraced while filming videos. For this, an agency can be approached to promote a company’s products and services effectively. The agency knows how to strategize videos for more views and get a greater response from the intended audience.

YouTube shorts are used as a means to reach out to a greater audience and hold on to their attention. One of the positives of this is that the videos are short and interesting to watch with no lengthy scripts. Many visitors to YouTube stay tuned to the shorts section as it hooks them with information and entertainment at one go.

Looking for a Social Media Marketing Agency? Check out the range of agencies on afaqs! Marketplace.

Social Media Marketing Social Media Video content Bite-sized content