If you have a product or service that needs to attract an audience on social media, you will need to create attractive and engaging content, write SEO proof blogs, organise a social media strategy, place the right ads, use long tail and short tail keywords and so on and so forth. If all of this sounded like mumbo jumbo, you need to hire a social media marketing agency that knows exactly what these words mean.
A social media agency will use its expertise to optimise the best strategy to achieve your targets and maintain your pages. Here’s how to hire the right one!
Understand Why You Need Them In The First Place
No company or organisation can live without a social media presence today. India has 750 million smartphone users who are on one or all social media channels. The health of your company depends upon not just profit or loss statements, but also your social media identity. A good agency will know how to generate traffic for your website through social media channels. They should know how to build your brand awareness among your audience. A consistent and organised social media effort ensures stable reputation management and increased sales.
Unique Content Creation
A social media marketing agency’s prime concern is to create original content for their clients that is not plagiarized. With innovative graphic design, creative writing, podcasting, and photography, the agency will always support you in communicating to your online audience with the best possible outcome. Hire a social media agency that knows good storytelling techniques and how to capture the attention of the masses.
A good Social Media Marketing Agency knows how to place ads. A good agency has performance marketers who know how to target the correct audience so that your product is shown in the right place, at the right time. Ad campaigns can be run via Facebook and Google and your agency should show you which one is best suited for your objective. Depending on your goal which could be either more sales, awareness, web traffic, lead generation, customer acquisition, etc… your agency should know when and how to promote you to get the desired results. Many social media channels provide paid targeted ad services today.
Analysis and Reporting
Any agency worth its salt will give you an analysed report before and after a campaign. It will show where you lack and what can be the expected outcome. Agencies usually gather data on how your organisation has been performing, who your competitors are, where your audience spends the most time and what will eventually have a chance to work. They will share a plan to maximise your community engagement on which you can choose to accept or reject them. After the campaign has been completed, the agency will provide a detailed analysis of its achievements as well. Based on this, you can choose to become their repeat customer.
Train Your Team
Hiring Social Media Marketing agencies is a good investment. What’s even better is to train your staff. Once you have seen how the agency operates and the tools they use, you can take help to upskill your employees to understand and create it themselves. It will be a good team challenge and everyone walks away having learned some important new age knowledge. And they can possibly become your online cheerleaders and promoters. But if you can’t do it yourself, outsource!
Get a Vibe Check
It’s important to know your social media agency to understand if they are the right fit for you. They should know what your needs are and how to meet them and let it be a mutually advantageous relationship. They should have experience and dealing with a business like yours and aren’t a complete novice in the domain. Check if they are proactive and enthusiastic about excelling and exceeding your expectations.
But, the effort has to be mutual as agencies love a client who gives them a clear, direct and in-depth brief.
Looking for a Social Media Marketing Agency? Check out the range of agencies on afaqs! Marketplace.