Even high-quality content might not rank well in search engine results if it’s not optimized. Creating optimized content can help you get organic search visibility, rankings and traffic.

Creating a great piece of content isn’t enough. There’s a technical side that you need to take into account. The answer lies in the SEO value of the content. Search Engine Optimization is the  most popular growing thing in the digital world right now and content optimization goes hand-in-hand. Communicating what your content is about to search engines is at the core of optimization and the reason you need to optimize your content is to reach your potential customers and drive traffic to your website. In that case, you need to provide all of the necessary information that a search engine needs to understand your site. And the more pages you optimize, the better they’ll function.
What Is Content Optimization?
Content optimization is the practice of ensuring that your content is written in a way that it can reach the largest possible target audience, and the intended goal, whether that’s to rank in a search engine or to turn leads into conversions. The process of optimizing content should include relevant keywords, adding meta and title tags, and quality links. Your headline or title and subheadings should also be optimized for increased CTRs and visual images for increased user engagement. You need to apply content marketing best practices to boost your ranking in search engines. 
Why Is It Important?
You wrote an original, insightful, and overall great piece of content, and published it. But on checking the performance of the post, you found that nobody saw it. Here’s when content optimization helps you to gain organic links to your website, drive engagement, increase lead generation and position your business as an industry leader. Optimizing content during content creation is done by ensuring that it is audience-centric and adheres to quality and webmaster guidelines. In a nutshell, if you don’t want to be lost in Google’s vortex, then you need to optimize your content.

How to Optimize Content
Every search engine has its unique algorithm for ranking pages in SERPs, but popular ones like Google and Bing use hundreds of factors to determine how to order results. And guess what; these algorithms are getting smarter day by day with their Penguin, Panda and Broad Core Update. Optimizing each piece of content with an SEO strategy can make a huge difference in the quality and quantity of the traffic your site receives. To do so there are some fundamentals you need to apply-

  • Make it easy for search engines to understand what your content is all about, support it with headings and subheadings, and bulleted and numbered lists to break up the information throughout the article.
  • Ensure the audience's readability, keep the flow smooth, and use relevant keywords in the right places but make sure to avoid keyword stuffing and do use credible information.
  • Technical components of the blog should also be taken care of, including title tag and meta description, alt text for images, and internal and external links through anchor text.

If you don’t want to be lost in the millions of articles that are posted every day on the web, you have to commit yourself to the grind of consistently creating optimized content and implementing best SEO practices.

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