5 SEO Mistakes To Avoid To Improve Organic Ranking

Digital Marketing By afaqs! Marketplace Team | Jun 17, 2022
SEO mistakes can hamper your site rank and traffic. Check out the mistakes to avoid.

Every online business today needs to understand SEO to compete in the digital space. Many marketers and company owners make efforts to devise a strategy and then implement it to drive leads and traffic to their brand's website. However, months later they get frustrated when they realize that their lead generation and organic traffic have been stagnant and there has been no improvement in rankings. 
If you too are struggling to get organic traffic on your website, read about the five common SEO mistakes and how to avoid them-
Duplicate or Poor Content: Low-quality, machine-generated or duplicate content is easily spotted by Google algorithms, so make sure not to indulge in any of these activities. Create unique and informative content on your website with relevant keywords integrated into it. This will establish you as an expert in your industry. Not putting enough content on the page is another mistake you should avoid.  
Targeting Wrong Keywords: Researching relevant and traffic-gaining keywords is necessary to improve site performance. Make sure not to compromise with the quality of keywords. Once you have shortlisted the keywords, focus on how competitive they are instead of just focusing on high-volume keywords.  
Manipulating Links: Link manipulation includes the usage of link-building tools, buying links, link wheels, hidden redirects and more. It is a wrong SEO practice that should be completely avoided as you will be penalized if you are caught violating the rules. Penalties can significantly impact your organic traffic so you should avoid them at every cost. Improve organic link-building practice, which is possible by creating unique and informative content.  
Keyword Stuffing: Keyword stuffing has been a black hat SEO practice for many years. Gone are the days when content stuffed with similar keywords a dozen times worked well for brands. Today, with Google Panda and Hummingbird algorithm updates, brands that followed this keyword stuffing tactic saw a massive drop in their rankings as a penalty and suffered huge losses.  Search engines like Google and Bing are now completely demoting offending pages from their index. 
Not Making Your Site Mobile-friendly: Most of the online traffic these days is from mobile devices as 55% of online users are on mobile these days. It is therefore important to get a mobile-friendly site developed with Google favouring mobile-optimized content. If your site isn’t optimized for mobile then the bounce rate will increase. Your site might not appear in the listings when people are using their mobile devices to search for products and services similar to yours.  
Quick Wrap-up: 
These are some of the common SEO mistakes, which marketers usually tend to make. If these mistakes are costing your company organic traffic and leads then you must consider partnering with a professional service provider that can identify where you can make SEO adjustments to improve site performance.  

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Web Traffic Duplicate Content Black hat SEO SEO mistakes