Linkedin is a very useful tool for a B2B business and a strong personal profile by following the platform's directions, updates and tips, can take your brand a long way

Social Media platforms have been growing at an extreme pace, boosting business online and allowing them to interact with new customers. Getting the word out and capturing the attention of clients in your target market is one of the major problems for every business. You probably already know that LinkedIn is a wonderful platform to build a B2B brand, given the professional audience and mindset. With LinkedIn, you can join conversations that matter to you, and understand and grow your audience besides engaging your peers. LinkedIn provides a valuable opportunity to connect with business leaders, decision-makers, and high-income earners.
Building a brand on LinkedIn depends on a clear vision and mission of a company and how it wishes to be perceived by its peers and competitors. Let’s take a look at four ways to build your brand influence on LinkedIn.
Define Your Target Audience
 The first step is to target a particular audience that matters to you or has a high chance of interacting with your brand. The demographic reporting feature in Campaign Manager on LinkedIn, which enables you to view the qualifications of your audience, is one of its most potent features to achieve this. The LinkedIn Insight Tag can be used to track audiences outside of the platform and use the data to guide your marketing plan.
Organic Presence
Your brand marketing efforts on LinkedIn can be amplified to a greater extent with high organic reach. Start by building a strong community on your LinkedIn Page, and then share engaging content frequently to keep your audience interested. Make sure not to share content or promotions that matter only to you. Consider your audience's interest and keep them engaged. This increases followers, giving you a solid foundation from which to test and optimise various forms of organic content. The best-performing pieces may potentially be used for niche paid advertising campaigns.
LinkedIn can be used as a great networking tool. LinkedIn’s networking capabilities can help you connect with new people and interact with them. Connect with people you know, such as coworkers and friends beside strangers. The people you can connect with are limitless.
Do you have a dream employer you'd like to work for? Start interacting (and bonding) with their employees. Searching for a new job or hoping to create leads? Accept every new connection request that comes in. These networks can result in leads and opportunities. Keep your profile public and be open to networking. If you want to maximise LinkedIn's networking potential, using it as a publishing platform isn't enough. You also need to engage with others and develop deep connections, which give you new ways to create brand influence.
Measure Brand Awareness
Connecting with new people or potential customers? track it. if they are being targeted correctly with your content, are they getting relevant information associated with your brand? Measure the impact and keep a track of how your efforts are contributing to your brand awareness. Focus on primary metrics like cost per impression (CPM), engagement rate, and click-through rate as well as secondary metrics like brand recall and awareness, traffic to the website, or even the number of linkbacks to your content. 
Quick wrap-up:
 LinkedIn is a really helpful tool for your business, whether you're trying to expand your network, manage your online reputation, scale your operation, bring in key social traffic, or identify and nurture leads. Even if you spend more time on other social media channels, set up a LinkedIn page for your company and start exploring these opportunities.
Observe how some of your favourite brands interact with their audience base and craft your unique point of view and strategy to fill the gaps left behind by your competitors. Brand presence isn’t built overnight, so make sure to commit to the process and be open to upgrading along with the platform. Make your Linkedin profile strong by following the platform's directions, updates and tips.

Check out the best Digital Marketing and Branding Agencies on afaqs! Marketplace, now.