SEO or Search Engine Optimisation in simple terms is the process of improving your search ranking and increasing website visibility when people are searching for products or services similar to yours in Google or other search engines. It can be done by creating high quality content both on and off page, keeping track of the site’s technical robustness, maintaining the site’s local search presence, gaining links from other sites for yours and many more. The better the visibility, more likely you are to attract prospective customers and retain the existing ones. It is a very time consuming and complicated task hence SEO services come in handy when you’re looking to better your position on search results.
Imagine a librarian pulling up exactly the book for the information you need out of the sea of books in a
library, assuming the librarian has read each and every one of them, that’s what a search engine does
when we search for something. Search engines such as Google use bots to crawl pages on the web from
one to another site, collecting information about the pages and indexing them. This index is the library
the search engine uses to put out the most relevant results in an instant. This is only after the algorithm
analyses the pages in the index, by taking into account several ranking factors, to determine the order in
which the pages should appear for the search results on a specific query.Although indexing has a lot of
determining factors hence making it difficult for a website to get noticed, SEO has the solution. Unlike
PPC or other paid ads, SEO services will improve your website search organically.
A solid SEO strategy can help your brand/business website rank higher on search engines and drive
more quality traffic. With search engines like Google updating their algorithms from time to time, such
complexities are best outsourced to specialised agencies who will know the drill.
Beginning with optimising the website, keeping up with the algorithm updates, keyword planning,
writing optimised content, optimising the blogs or any other content you add to your site regularly, and
link building, take time. Cutting back on any of these tasks can be inimical to your SEO KPIs. Hence, an
agency with a specialised task force of SEO services is just the remedy to it!
Find the best in business agencies offering their SEO services on afaqs! Marketplace. We bet the results
will surprise you!