Technical aspects like search engine optimization (SEO), content optimization and digital marketing serve as a cornerstone for any online or brick & mortar business. If you want to get noticed and generate organic search results online then you need to focus on these technicalities. Many small businesses don’t have the time, skills or expertise required to execute a strong SEO strategy.
There are hundreds of changes overcoming the technical world, with google launching numerous algorithm updates every month and new upgrades that accelerate young businesses. Hiring an agency for your SEO needs or outsourcing your SEO can help you in many ways if you’re a company that can’t do this alone. A concerned agency will constantly be in touch with your business, analyzing its goals and competitors and ensuring just the right strategy to launch your website into the top search rankings. Overall, it’s a time-saving and cost-effective method.
If you search on the web or hiring platforms you may find tons of agencies offering complete SEO services with deliverables. But choosing one out of them is quite a task. Here are a few tips to make it easier for you to hire SEO services by an agency.
Prepare Your Budget
Before making your investment in SEO efforts, make sure to prepare how much you are willing to spend on the technical part of your business when it comes to services and campaigns. Outline your overall budget that fits your goal. You can research and know ongoing market rates for SEO outsourcing services and make your decision accordingly. You also need to figure out how much you’re willing to spend on any particular SEO campaign. The key rule in this is you should always set a maximum spending amount and prevent yourself from overspending.
Evaluate The Expertise
After you have aligned your budget, it's time to evaluate, compare and choose the best. Research the agencies well. Rather than just looking at certifications and accolades, focus on reviewing the case studies of these agencies. Check their past work samples and reviews on different platforms. To get more clarity on it, ask them questions directly like:
Look For Fresh Work Samples
While considering the agency for SEO outsourcing, check their most recent campaigns. Ask them about work samples that had proven results, and make sure to verify them through different sources. It is important to validate the information. Also, verify the person or agency on social media platforms and conduct a thorough background check. Make sure to check all their relevant links and URLs.
Tools and Resources
While communicating with an agency make sure to understand the tools and resources they will use to help accelerate your business online. It’s important to ensure that the agency uses best SEO practices or White Hat SEO for your website, and refrain from using Black Hat SEO techniques just for the sake of meeting deliverables. Using a false method may help you with short term gains but will result in a penalty in the long run. Also, to understand their legitimacy, run through the other SEO measurement tools and resources that the agency will use to render the services.
Don’t forget to ask if these tools will have to be purchased by you, come at an added cost or will be included in the set budget. This clarity will help you keep your budget in discipline and prevent any additional costs.
The agency that you hire must know about your weak points, your goals and your style of work. Keep the communication channel open and make sure you debrief the agency thoroughly about your business so that they will have a clear knowledge of your exact objectives.
Don’t settle for less. If you choose an agency with low service costs, there may be some hidden penalty you may have to pay. They may participate in low-grade tactics, such as obtaining black hat links and irrelevant backlinks, outdated SEO knowledge and maybe even employ black-hat SEO tactics.
The right agency uses legitimate practices like keyword research, competitor analysis, backlink audits, competitor benchmarking, meta description and title optimisation, basic on-page SEO, speed optimisation, mobile-friendliness testing and fixes, Google My Business (GMB) optimisation, content creation and blog writing, technical on-page SEO optimisation, consistent content marketing and creation, link building and outreach, high-level schema markup and redirects management.
Be discerning and you will find the right fit to meet your goals.