On-Page SEO and Off-Page SEO: The Do’s and Don'ts
Though on-page and off-page SEO are on two completely different sides of the fence, both are crucial for ranking your website on top of the search engines.
With Google’s ever-changing algorithm, the only certainty is that you cannot oversimplify your SEO strategy. Though on-page and off-page SEO are on two completely different sides of the fence, both are crucial for the success of your SEO campaign. While your on-page efforts determine what you rank for, off-page SEO determines how high you rank on the search engine pages. Let’s explore them in-depth to get a better understanding.
What is on-page SEO?
Simply put, on-page SEO involves elements that you have complete control over and can change on your website. It includes -
Alt text for images
Fast loading pages and more.
It makes it easier for search bots and crawlers to interpret what is on the page and gives you highly relevant traffic for your website.
Now that you have a basic understanding of on-page SEO, let’s talk about the steps of auditing and improving it.
On-page SEO checklist
Conduct an SEO audit and define your site architecture.
Update the meta descriptions, URLs, and page titles.
Ensure that you include your primary keyword in your URL and throughout the website, but avoid keyword stuffing.
Define your target audience, establish value propositions for each page, and review and edit content as needed.
Incorporate and optimize the visual content.
Add internal and external links.
This was a gist of what you must ensure for a good on-page SEO strategy, but what should you avoid?
On-page SEO Don’ts
Don’t forget to strike the right balance between UX and SEO for your website.
Don’t indulge in keyword stuffing.
Don’t forget about page titles and meta descriptions.
Don’t add too many plugins or too much media to your webpage as it may hamper load times.
While you ensure that your on-page SEO strategy is on-point, you cannot negate the importance of off-page SEO either.
What is off-page SEO?
Off-page SEO boosts your domain authority by scoring high-quality links from other websites. It also includes promotional efforts such as blogging, social bookmarking, and website design.
Go through the checklist below to ace your off-page SEO strategy.
Off-page SEO checklist
Evaluate your and your competitors’ backlink profiles.
Improve your internal linking and fix your 404 errors.
Assess your link-building options and explore outreach avenues for getting your content noticed.
Update your local citation and directory profiles and promote your content with paid ads.
Market your content by participating in guest blogging and posting it on social media.
Off-page SEO don’ts
Do not utilize duplicate content.
Do not forget to fix broken images and missing alt tags.
Do not use no-follow links to hide pages or poor-quality external links.
Do not forget to optimize your internal links, title tags, meta descriptions and slow page loading speed.
What’s more important: on-page SEO or off-page SEO?
Choosing between on-page SEO and off-page SEO would be similar to choosing between the foundation and the roof for your house. They must complement each other to enhance your search engine rankings. By working on what you can control today, i.e., your on-page SEO, you will pave your way to earning backlinks, improving your domain authority and implementing a hard-hitting off-page SEO strategy.