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Relating and building bonds with a target audience through ads won’t be enough, you will also be able to communicate virtually with anyone in any time zone or corner of the world.

When the first social networks came about with the likes of Orkut and Facebook, it was a means to stay connected with friends through text, videos and photos. Today, it has become more than updating status messages and socialising online. It has become a non-negotiable part of every brand. With the rise of influencer marketing, brand strategy and communication seeping into social media, Virtual Reality seems to be the next horizon. As the Covid-19 pandemic forced people to stay at home and cut down on real-life socialising, social network giants brought VR to the forefront. Enhancing immersive virtual experiences of users and accelerating their interactions with VR is something that many tech giants are now seeking solutions for. 

Imagine a place where a company may invite its brand ambassadors to try out a product without having to fly them all out to a distant venue. A place where a company can issue a press release without actually writing one and instead, sharing the news with a community of journalists, in a get-together in social Virtual Reality.

With the video consumption market growing, more practical applications of Virtual Reality (VR) and Augmented Reality (AR) will be changing the social media landscape. The world has already seen a difference between social media then and now. VR has opened up new opportunities for advertising and promoting brands and products. Companies are poised to compete with each other to create the most effective machinations and campaigns to grab the attention of users.

In 2014, Facebook (now known as META) acquired Oculus, a company that promised to build VR’s future. The high-end appeal won millions of enthusiastic, early PC users and millions of mobile customers (50% of the internet usage device), who gained early access to the service. The seeds for a VR environment were sown by Facebook back in 2016. Now that Facebook has acquired Instagram which is a reasonably popular platform for video content, it’s just a matter of time before it too will convert to Virtual Reality. 

56% of Social Media users are on Facebook, Instagram, Twitter, or Snapchat to watch and engage with brands’ videos each month. Keeping this in mind, the concept behind rebranding from Facebook to META was to target the video market and deliver a more near-life experience. Last year, Mark Zuckerberg dropped Facebook as a brand name and committed to building a concept known as the metaverse (META), where the online, virtual and real worlds coalesce in a new universe.

Apple is currently making headway in creating software tools that would allow apps to add new camera and voice functionality. That will lay the groundwork for a hands-free interface that customers will navigate on the VR headset. Microsoft, Google and Facebook’s parent company, Meta, are already in different stages of developing software and hardware to create a culture where three-dimensional digital images and the physical world coexist.

VR in Social Media Marketing can help in representation, play, and world-building. Relating and building bonds with a target audience through ads, (text, image, or video) won’t be enough, you will also be able to communicate virtually with anyone in any time zone or corner of the world. Virtual Reality is the next big computing platform that will "help people feel more present with each other, even when we're apart" – whether at work or play. So it would be best to keep your eyes peeled and observe/implement the trends in the market.

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