To sustain in today’s competitive business landscape, organizations need to increase their internet visibility, as well as Google search rankings. However, this is easier said than done as stiff competition makes achieving top search engine ranking a challenge. Especially when an extravagant amount of content gets published and distributed daily, making it harder to stand apart. With the right content strategy, your chances to show up on SERPs (search engine result pages) can improve significantly.
So, what should you do to spice up your content strategy? A great way of ramping up your content strategy is to use social media to improve your SEO. Even though SEO and social media are two different mediums with their own set of unique rules, they tend to complement each other. Both SEO and Social Media Marketing results are the same in several ways. For instance, links are shared, content is filtered and most trustworthy sites get maximum traffic on both mediums. It wouldn’t be wrong to say that social media has become the best SEO support.
But how does your social media strategy contribute to your organic search engine ranking?
Increasing Content Visibility: Irrespective of how great your content is, it’s of little to no use if it isn’t reaching your target audience. Social media channels such as Facebook, Instagram, and Twitter push and promote your SEO content by helping you to select and distribute it to a large audience that is your target base. Consequently, your inbound link potential increases, which in turn improves your bounce and engagement rate.
High-Quality Link Building: Your search engine rank depends on the number of worthy backlinks you have and social media offers the platform to earn quality backlinks. Sharing engaging content on social media leads to more shares, allowing people, including influential websites, to find and provide authentic backlinks to your content. With an active social media page, you can build a reliable and diverse link profile, which positions you as an authority and improves your SEO.
Increased Brand Awareness: Social media can be a great way to increase your brand awareness by helping you build your audience, as well as your brand. With the optimal strategy, people start recognizing your brand in search results, which will lead to more organic traffic to your pages. Since the ultimate objective of all these efforts is to augment sales, nothing can be better than providing customers with what they want, in an easy-to-use medium. Generating informative content and sharing the same on social media platforms by collaborating with your influencers will not only increase your brand awareness and outreach but will also help your customers make a purchase decision.
Measuring and Optimizing: To draw maximum value out of your social media campaigns, it’s important to monitor and fine-tune your strategies regularly. To measure the impact of social media on your search visibility, you can monitor analytics such as shares, comments, and likes besides engagement, reach and insights. As you build upon relevance and authority, you will gain credibility and that will have a positive impact on your search engine rankings. Other matrices such as level of visibility in search engine rankings, associated traffic, and conversion rates tell about the impact social media has on your brand. To recognize the social media efforts that are enhancing your SEO, you must measure these metrics by leveraging appropriate tools.
It’s evident that your social media success significantly influences your SEO results. Though they are quite different from each other, they tend to complement each other when integrated. Since this trend is fast catching up, make sure you jump on the bandwagon before it’s too late.