Did you know that Google has over 200 ranking factors for websites? It is the most popular search engine worldwide, and marketers are constantly pushing for their websites to show up on top of the search engine result pages (SERPs.) With more than 8 billion searches on Google everyday, there is a pressing need for a dynamic and adaptable SEO strategy to achieve this. To help you ace the same, we are here to explain the most vital ranking factors.
1) Engaging and informative content.
You must have heard of the phrase 'Content is king.' It rings true in the case of your SEO strategy for Google. It has been four years since content surpassed backlinks to become the most important ranking factor. Though the share of these links saw a decline in 2022, the importance of content stood steady.
Google is constantly evolving its algorithms to check if the newly published content satisfies user intent. If yours is fresh, informative and comprehensive, Google’s SERPs will reward you. Here’s how you can draft a content strategy that works-
Though the content should be your primary focus while trying to rank your page on Google’s SERPs, backlinks should also be addressed. They were the original foundation of Google’s algorithm and their importance hasn't decreased. They act as a vote of confidence for your website. Google adds all your backlinks together, analyses their quality and then decides whether you deserve to rank in the top 10 search results. Securing backlinks from high-quality websites shows that they can vouch for you and enhance your content's trustworthiness. However, if links between sites are commercial, you must ensure that you mark them as such to avoid a negative impact on your rankings.
3) Domain authority
Domain authority is a metric that reflects your website’s expertise. The score is decided by Moz and is allotted between 1-100. Higher the score, higher the chances of ranking on the first page of Google’s SERPs. There are two major verticals of domain power -
Finally, remember that Google's algorithm requires attention and not an obsession. Keep the most crucial ranking factors in mind while drafting your SEO strategy to engage your users, accrue links organically and climb the Google SERPs.