A Beginner's Guide to Search Engine Optimization

Digital Marketing By afaqs! Marketplace Team | Jun 16, 2022
Know the basics of SEO or Search Engine Optimisation to climb the search page results and get visibility

Search Engine Optimization (SEO) is the process of making a website visible on search engine result pages (SERPs) and enabling the website to gain a higher ranking. It is due to SEO that traffic flow to a site increases and a website starts to show up in search engine organic results. 

Tasks of SEO
SEO involves a lot of tasks like keyword research, content development, building links and doing technical adjustments. One form of SEO is organic and the other is paid. On-page SEO ranks a site organically. For paid SEO results, a business has to pay search engines to get ranked. 

Off-page SEO
Quality back-links are required to provide value to a site. For this, SEO experts have to continually engage in link building. Guest blogging is a very good way to do back linking. Other than this, broken link building and email outreach are other methods for off-page SEO. 

On-page SEO
On-page SEO is about doing everything possible on the website for search engine optimization. Experts do keyword research, title tag optimization, content optimization, page performance optimization and internal linking of a page.

White Hat SEO 
It is an ethical way of doing SEO for a website. Here, the content is well written and informative for the readers. There is no plagiarism as the focus is on quality. Images are not edited and videos are real. SEOs strategize the content posted and make use of natural links for link building. Regular keyword research is done for content creation and ethical brand-building methods are followed. 

Black Hat SEO
Black Hat SEO is an unethical practice to get a site ranked well. It is not allowed as there is a penalty for such actions. It involves practices such as keyword stuffing, inappropriate back-links, manipulating links, the use of hidden text, cloaked and sneaky redirects.

Tools for Better SEO
To do effective SEO, certain tools should be used. A ‘keyword research tool’ is used to find appropriate keywords. A ‘traffic analysis tool’ makes it possible to know the number of visitors to a site. A ‘rank tracker’ tells about the ranking of a website. ‘Back-link tool’ does quality analysis of the back-links. 

How Experts Manage SEO        
SEO experts do a lot of work to improve the visibility of a website on search engines. The most important part is to review the site content and structure. Content should have relevant keyword density so that Google crawls find the page. Experts also check the technicalities like hosting, redirects, Javascript use and error pages. The next task is to do keyword research based on target customers. Social media marketing campaigns are also 
Search engine optimization is critical to get a site highly ranked in Google searches. Hence, it makes sense for companies to recruit SEO services and hire an agency to do all SEO-related jobs for their business today.
Find the best in business agencies offering their SEO services on afaqs! Marketplace. We bet the results will surprise you!

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