General

Conscious decisions and deep integrations are defining influencer marketing

Our guest author Chirag Dagli, says a product placement in an influencer’s content is not enough anymore

By Chirag Dagli

Digital Marketing

Content Optimisation: Why is Content Important For SEO?

3 min read

Even high-quality content might not rank well in search engine results if it’s not optimized. Creating optimized content can help you get organic search visibility, rankings and traffic.

By afaqs! Marketplace Team

Digital Marketing

Is Virtual Reality The New Normal For Social Networking?

3 min read

Relating and building bonds with a target audience through ads won’t be enough, you will also be able to communicate virtually with anyone in any time zone or corner of the world.

By afaqs! Marketplace Team

Digital Marketing

How to use videos to rank better on google search

3 min read

Videos are substantial to your seo strategy as they can help rank your website better

By afaqs! Marketplace Team

Digital Marketing

SEO Outsourcing: 5 Ways To Hire The Right Agency

4 min read

SEO services outsourcing saves a lot of time and manpower for an effective strategy along with money and resources.

By afaqs! Marketplace Team

Digital Marketing

How to Use Social Media to Improve Your Organic Search

3 min read

They might seem different but social media and organic search are connected and complemented through SEO

By afaqs! Marketplace Team

Digital Marketing

How To Enhance Your Google Search Ranking

2 min read

With more than 8 billion searches on Google everyday, there is a pressing need for a dynamic SEO strategy to rank on top of the search engine result pages.

By afaqs! Marketplace Team

Digital Marketing

5 SEO Mistakes To Avoid To Improve Organic Ranking

2 min read

SEO mistakes can hamper your site rank and traffic. Check out the mistakes to avoid.

By afaqs! Marketplace Team

Digital Marketing

A Beginner's Guide to Search Engine Optimization

2 min read

Know the basics of SEO or Search Engine Optimisation to climb the search page results and get visibility

By afaqs! Marketplace Team

General

5 rookie traps that await marketers in the metaverse

7 min read

Our guest author Rugwed Deshpande, Director, SETU Advertising, tells marketers to not fall for the shiny new thing that’s on their marketing checklist

By Rugwed Deshpande

Digital Marketing

Top Agencies Providing SEO Services in India

2 min read

Explore the best in business SEO services in India.

By afaqs! Marketplace Team

Digital Marketing

No-code Application (App) Development: What's the fuss about?

3 min read

No-code app development is time efficient and cost effective for both developers and laymen, making it future proof.

By afaqs! Marketplace Team

Digital Marketing

Website planning: The Hows and Whys of it

3 min read

A website is a must-have for every business but building one without efficient website planning is like constructing a building without a blueprint.

By afaqs! Marketplace Team

Digital Marketing

Frontend vs Backend : The Ultimate Guide to an Efficient Website

3 min read

Read to explore the core differences between frontend and backend development and how they work together to ensure the best user experience.

By afaqs! Marketplace Team

Digital Marketing

5 Advantages of using an AI Chatbot on your Website or App

3 min read

An exceptional brand experience and client service can create customer loyalty for life

By afaqs! Marketplace Team

Digital Marketing

7 Landing Page Tricks to Increase Conversion Rates

2 min read

Unable to convert an online visitor into a paying customer or a qualified lead? Here’s how to change that.

By afaqs! Marketplace Team

Digital Marketing

Does Your Business Need a Mobile App?

3 min read

Before you invest your time and money in making a mobile app for your business, understand if you need it in the first place.

By afaqs! Marketplace team

Digital Marketing

Must Use Web Technology Tools in 2022

3 min read

Want to remain competitive in your domain? You need to upgrade your website consistently with these tools.

By afaqs! Marketplace Team

Digital Marketing

4 Reasons To Hire A Web Development Agency

2 min read

Website development is indeed a task best left to experts. Know how a professional web development company can help your business.

By afaqs! Marketplace Team

General

The Greenwashing Conundrum : Why marketers need to be cautious

4 min read

Jeff Thomas writes in today's column about how marketers can have a profound impact on nurturing positive consumer behaviour.

By Jeff Thomas

Digital Marketing

Top Website and App Development Agencies in India

2 min read

Explore the top Website Development and App Development Agencies and find the right tech savant partner

By afaqs! Marketplace Team

Digital Marketing

Simple Hacks For Engaging Social Media Videos

4 min read

Short videos are all the rage on social media. Here’s how to leverage them

By afaqs! Marketplace Team

Creative

Inspirational Innovations in Branding You Must Know

3 min read

These brands built their reputation with memorable branding campaigns

By afaqs! Marketplace Team

Creative

Branding for the 21st Century

5 min read

In today’s column, Magesh Srinivasan, presents a foundational framework that will enable brands to strengthen their voice and reduce the noise that is omnipresent in people’s minds.

By Magesh Srinivasan

Design

How To Ensure Consumer Growth with Brand Transparency

3 min read

Trust and transparency pave the way for sustainable growth.

By afaqs! Marketplace Team

Design

Branding: 7 Ways to Gain a Consumer's Trust.

3 min read

Winning the trust of a customer is essential for your brand's longevity and health. Good branding, product reviews, testimonials & building relationships get you to your goal.

By afaqs! Marketplace Team

Design

Stand Out With These 5 Brand Tactics

2 min read

What makes a customer buy what you’re selling and care about your brand?

By afaqs! Marketplace Team

Design

The Do’s and Hell Don’ts of Rebranding

4 min read

Rebranding your business helps you in awareness, reaching new audiences and an opportunity to gain the trust of customers.

By afaqs! Marketplace Team

Design

Leaders can help maximise user experience in a post-COVID world

4 min read

A leader’s perception of the pandemic and its impact on the business, have become crucial to every organisation, says our guest author.

By Neha K Bisht

Design

A Beginner’s Guide to Increasing Brand Awareness

3 min read

You can embed yourself in the daily life of your customer by tweaking your brand awareness strategy.

By afaqs! Marketplace Team

Design

Ultimate Guide To Branding Tactics

4 min read

Increase your ROI by building strong brand awareness and identity through these tried and tested methods.

By afaqs! Marketplace Team

Creative

Top branding agencies in India

4 min read

Explore the top branding agencies across India & find the right partner for your needs

By afaqs! Marketplace Team

Design

Why Hiring A Branding Agency Is Important For You

3 min read

If you’re a brand that needs to pump new blood and energy in your product, hiring a branding agency will get this task accomplished.

By afaqs! Marketplace Team

Digital Marketing

How to Create a Social Media Profile for your brand: A Step-by-Step guide

3 min read

A company's social media profile is their first ad. Making a good first impression is necessary and there are a few good ways to do it.

By afaqs! Marketplace Team

Digital Marketing

Social Media Tools: The Ultimate guide for 2022

3 min read

How do you know if your social media efforts are making an impact? Use the following tools to find out.

By afaqs! Marketplace Team

Digital Marketing

How to Make The Best of YouTube Shorts in Marketing

3 min read

Use free tools on YouTube to encourage your audiences into becoming subscribers and customers.

By afaqs! Marketplace Team

Digital Marketing

LinkedIn Articles Can Maximise Engagement, Here’s How

3 min read

Writing thoughtful LinkedIn articles can widen the reach of your brand and by extension- yourself.

By afaqs! Marketplace Team

Design

Are snack food and beverage brands turning into Pinocchios on their packaging?

4 min read

Perhaps, the FSSAI and ASCI need to come together here, says our guest author.

By Keshav Naidu

Digital Marketing

Facebook Polls for Customer Insights and Brand Engagement

3 min read

Understand how incorporating polls can increase engagement and give you critical insights.

By afaqs! Marketplace Team

Digital Marketing

How to Hire the Right Social Media Marketing Agency

4 min read

A social media agency will use its expertise to optimise the best strategy to achieve your targets and maintain your pages. Here’s how to hire the right one!

By afaqs! Marketplace Team

Digital Marketing

5 Ways To Boost Sales Through Social Media Marketing

3 min read

50 million businesses have Facebook pages and 2 million businesses are using Facebook, Twitter, LinkedIn and other sites for advertising. Here’s how you too can boost sales through these strategies.

By afaqs! Marketplace Team

General

Best Inspiring Mother's Day Ad Campaigns in India of all time

2 min read

Through Mother’s day Ad campaigns, brands strive to build an emotional connection with their audience.

By afaqs! Marketplace Team

Digital Marketing

Top Social Media Marketing Agencies in Delhi NCR

3 min read

Explore the top social media marketing agencies in Delhi NCR & find the right SMM partner

By afaqs! Marketplace Team

Digital Marketing

The Ultimate Guide to Instagram marketing: Tips and Tricks

3 min read

Instagram marketing has become the need of the hour for businesses looking to create brand awareness and grow.

By afaqs! Marketplace Team

Digital Marketing

Paid Social Media Advertising is a Must in 2022: Here's Why

3 min read

Today paid social media advertising is no longer an option; but a staple in digital marketing strategy. Know how it can work in your favor.

By afaqs! Marketplace Team

Digital Marketing

Ways To Enhance Your Brand's Social Media In 2022

4 min read

Social media engagement is more than just regular postings, paid ads, and giveaways.

By afaqs! Marketplace Team

General

The full circle: agency reunification

5 min read

Our guest author believes that marcom’s best years, are still ahead of us.

By Albert Pereira

Digital Marketing

Top Social Media Marketing Agencies in Mumbai

3 min read

Explore the top social media marketing companies in Mumbai & find the right partner for your needs

By afaqs! Marketplace Team

General

Offline advertising in the digital epoch

3 min read

Integrating both traditional and digital marketing strategies, can reinforce a consistent brand message.

By Nupur Sood

Digital Marketing

Startup marketing - A step by step digital marketing guide for funded startups

3 min read

With time and some help from experts, one can derive the benefits of digital marketing, says our guest author.

By Swati Nathani

General

What the story of 200+ brands which have tried afaqs! Marketplace tells us

5 min read

Advertiser projects on the platform have trebled in a year to more than 30 per month, with potentially Rs 3 crore in agency fees.

By Sreekant Khandekar

Design

Why user experience is the new touchstone for branding

4 min read

Our guest author writes about the three ways in which user experience impacts brands.

By Siddharth Kabra

Creative

The role of offline marketing in an online world

3 min read

Offline marketing helps to drown out a lot of online noise, writes out guest author.

By Selvam Naiker

Digital Marketing

Digital brand strategy in the age of artificial intelligence

3 min read

Artificial intelligence works like magic but has science at its core, write our guest authors.

By Angad Singh Manchanda & Lavinn Rajpal

Public Relations

Why influencer talent management will bloom in 2022

4 min read

The popularity of influencer marketing has spawned a new type of agency system. Our guest author writes about the influencer talent management space.

By Dharika Merchant

Creative

The challenge of marketing crypto in India

3 min read

With great returns come great responsibility

By Shrenik Gandhi

Creative

How a classic brand can stay relevant to Gen Z

5 min read

Getting the attention of these 20-somethings is hard enough. But how do old, heritage brands still manage to appeal to the young? Learn from Dove, Adidas, Maybelline and Levi's.

By Shekhar Badve

Digital Marketing

Performance advertising is changing the way businesses are run

5 min read

And, Indian businesses need to up their ante, writes our guest author.

By Jignesh Maniar

Design

Packaging's New Mandate: Winning At The Moments of Truth

5 min read

Good packaging does more than just dress up the brand for the retail shelf, argues our guest author.

By Dhananjay Balodi

Creative

Content themes that will resonate in 2022

4 min read

The post-pandemic consumer is drawn to content high on purpose, authenticity and trust.

By Zahara Kanchwalla

Digital Marketing

Seven trends that can shape digital strategy in 2022

3 min read

From geofencing to voice search, our guest author enumerates seven trends that can shape digital strategy this year.

By Khushboo Solanki Sharma

Creative

Consumer trends that can impact marketing strategy in 2022

5 min read

From larger pack sizes at the retail level to an omni-channel experience for buyers, here are some marketing trends and strategies for this year.

By Tuhin Chakraborty

Creative

A lesson in brand building for the impatient entrepreneur

3 min read

Start-ups are in a rush to do everything, including building their brand. But some things can't be done in a hurry beyond a point. The price can be heavy.

By Kruti Berawala

Design

Instagrammable packaging design – the whys and hows of it

5 min read

Thinking about how to attract the Gen Z consumer? Instagrammable packaging is the answer.

By Shashwat Das

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