Is your packaging design good enough to grab eyeballs? Follow the tips in this blog, and don’t lose a world-class product in substandard packaging.

These days developing an innovative product alone isn’t enough. The competition is fiercer than ever before, pushing retailers to add more shelves to their stores and brands to make every effort to secure a place in the front and centre of these shelves. Impeccable packaging design is undeniably one of the best ways to achieve it. 
Though product packaging can seem daunting at first, it need not be. Some of the best packaging designs are the simplest ones. Due to increased technological development and consumer awareness, there has been a paradigm shift in modern-day packaging design. The time of the loud and brash is over, and sustainability and convenience rule the show.
An average supermarket trip exposes one to over 40,000 products on the shelves, and consumers only take about 5-7 seconds to make a purchase decision in-store. Is your packaging design good enough to grab eyeballs? Follow the tips in this blog, and don’t lose a world-class product in substandard packaging.
1) Keep the packaging design minimalistic
Give your customers a sensory break and opt for minimalistic product packaging. They are bombarded with visuals at every stage of the consumer funnel and have grown so accustomed to it that they often overlook the bells and whistles of packaging design. Your packaging design should put the product in the front, not the brand. Sticking to a specific colour palette, especially a bold one, can provide consistency and help your product stand apart on the shelves.

Check out the packaging design of Teabox, which uses simple white product packaging accentuated with bold colours to help consumers understand the variety of tea. 

2) Opt for cleaner labels
Clean labelling is super convenient for two reasons - 

  • It allows food brands to communicate with their customers as clearly as possible, relaxing the worries of vegans and those with food tolerance issues.
  • They embody transparency, which is much appreciated by the end-users.

The best example of this is the product packaging of Yoga Bar cereal bars. It is clear and easily depicts what the product contains.

3) Think out of the box
Though the market is full of conventional packaging designs, unconventional packaging design makes a product much more noticeable.  
For instance, take the case of Indulekha Bringha Hair Oil. The brand introduced a comb-shaped cap for its hair oil bottle in 2014 to enable consumers to apply oil to their hair effortlessly. This simple yet innovative move by the brand added to its functionality and simultaneously skyrocketed its sales at a pace of 30% since then. 

4) Keep your target audience in mind.
Ultimately, your product should aim at bettering the lives of your target population by considering their pain points and addressing them efficiently.

Chai Point is a chai and food services delivery service. It recognized the customer demand for tea in offices and the lack of scalability and hygiene in traditional thermos-based chai deliveries. Consequently, it brought out path-breaking packaging that can retain heat for 45-60 minutes and is environmentally friendly too. This feat has made it one of the country’s largest retail chains in just a few years of its launch.

Wanna make your product stand out? Find some of the best Design Agencies  for your packaging needs on afaqs! Marketplace.