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Instagrammable packaging design – the whys and hows of it

5 min read  

Thinking about how to attract the Gen Z consumer? Instagrammable packaging is the answer.

By Shashwat Das

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Packaging's New Mandate: Winning At The Moments of Truth

5 min read  

Good packaging does more than just dress up the brand for the retail shelf, argues our guest author.

By Dhananjay Balodi

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Why user experience is the new touchstone for branding

4 min read  

Our guest author writes about the three ways in which user experience impacts brands.

By Siddharth Kabra

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Why Hiring A Branding Agency Is Important For You

3 min read  

If you’re a brand that needs to pump new blood and energy in your product, hiring a branding agency will get this task accomplished.

By afaqs! Marketplace Team

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Evergreen Branding Tactics For Businesses

4 min read  

Increase your ROI by building strong brand awareness and identity through these tried and tested methods.

By afaqs! Marketplace Team