Creative

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  How-To
  Creative

  4 min read

  5 Ways to Diagnose the Over-TikTokisation of Your Brand

  Our guest author Yashi says brands need to exercise a certain level of self-awareness before taking a plunge into creating bite-sized content

  By Yashi Paswan

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  General
  Creative

  4 min read

  How is omnichannel revolutionising customer experience?

  Our guest author Mayank Rai writes about the varied benefits of an omnichannel strategy

  By Mayank Rai

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  General
  Creative

  3 min read

  Retail Branding in the Digital Era

  Be it digital or offline, shoppers are looking for a seamless experience that takes them on a visual and insightful journey.

  By afaqs! Marketplace Team

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  How-To
  Creative

  3 min read

  Inspirational Innovations in Branding You Must Know

  These brands built their reputation with memorable branding campaigns

  By afaqs! Marketplace Team

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  How-To
  Creative

  5 min read

  Branding for the 21st Century

  In today’s column, Magesh Srinivasan, presents a foundational framework that will enable brands to strengthen their voice and reduce the noise that is omnipresent in people’s minds.

  By Magesh Srinivasan

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  Reports
  Creative

  4 min read

  Top branding agencies in India

  Explore the top branding agencies across India & find the right partner for your needs

  By afaqs! Marketplace Team

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  How-To
  Creative

  3 min read

  The role of offline marketing in an online world

  Offline marketing helps to drown out a lot of online noise, writes out guest author.

  By Selvam Naiker

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  How-To
  Creative

  3 min read

  The challenge of marketing crypto in India

  With great returns come great responsibility

  By Shrenik Gandhi

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  How-To
  Creative

  5 min read

  How a classic brand can stay relevant to Gen Z

  Getting the attention of these 20-somethings is hard enough. But how do old, heritage brands still manage to appeal to the young? Learn from Dove, Adidas, Maybelline and Levi's.

  By Shekhar Badve

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  How-To
  Creative

  4 min read

  Content themes that will resonate in 2022

  The post-pandemic consumer is drawn to content high on purpose, authenticity and trust.

  By Zahara Kanchwalla

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  General
  Creative

  5 min read

  Consumer trends that can impact marketing strategy in 2022

  From larger pack sizes at the retail level to an omni-channel experience for buyers, here are some marketing trends and strategies for this year.

  By Tuhin Chakraborty

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  General
  Creative

  3 min read

  A lesson in brand building for the impatient entrepreneur

  Start-ups are in a rush to do everything, including building their brand. But some things can't be done in a hurry beyond a point. The price can be heavy.

  By Kruti Berawala