Get latest news, strategies, tips & tricks and case studies related to advertising and marketing communications on afaqs marketplace blog

Creative

A lesson in brand building for the impatient entrepreneur

3 min read

Start-ups are in a rush to do everything, including building their brand. But some things can't be done in a hurry beyond a point. The price can be heavy.

By Kruti Berawala

Creative

Consumer trends that can impact marketing strategy in 2022

5 min read

From larger pack sizes at the retail level to an omni-channel experience for buyers, here are some marketing trends and strategies for this year.

By Tuhin Chakraborty

Creative

Content themes that will resonate in 2022

4 min read

The post-pandemic consumer is drawn to content high on purpose, authenticity and trust.

By Zahara Kanchwalla

Creative

How a classic brand can stay relevant to Gen Z

5 min read

Getting the attention of these 20-somethings is hard enough. But how do old, heritage brands still manage to appeal to the young? Learn from Dove, Adidas, Maybelline and Levi's.

By Shekhar Badve

Creative

The challenge of marketing crypto in India

3 min read

With great returns come great responsibility

By Shrenik Gandhi

Creative

The role of offline marketing in an online world

3 min read

Offline marketing helps to drown out a lot of online noise, writes out guest author.

By Selvam Naiker

RECENT