General

Conscious decisions and deep integrations are defining influencer marketing

Our guest author Chirag Dagli, says a product placement in an influencer’s content is not enough anymore

By Chirag Dagli

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Is Virtual Reality The New Normal For Social Networking?

3 min read  

Relating and building bonds with a target audience through ads won’t be enough, you will also be able to communicate virtually with anyone in any time zone or corner of the world.

By afaqs! Marketplace Team

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How to use videos to rank better on google search

3 min read  

Videos are substantial to your seo strategy as they can help rank your website better

By afaqs! Marketplace Team

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SEO Outsourcing: 5 Ways To Hire The Right Agency

4 min read  

SEO services outsourcing saves a lot of time and manpower for an effective strategy along with money and resources.

By afaqs! Marketplace Team

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How to Use Social Media to Improve Your Organic Search

3 min read  

They might seem different but social media and organic search are connected and complemented through SEO

By afaqs! Marketplace Team

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How To Enhance Your Google Search Ranking

2 min read  

With more than 8 billion searches on Google everyday, there is a pressing need for a dynamic SEO strategy to rank on top of the search engine result pages.

By afaqs! Marketplace Team

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5 SEO Mistakes To Avoid To Improve Organic Ranking

2 min read  

SEO mistakes can hamper your site rank and traffic. Check out the mistakes to avoid.

By afaqs! Marketplace Team

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A Beginner's Guide to Search Engine Optimization

2 min read  

Know the basics of SEO or Search Engine Optimisation to climb the search page results and get visibility

By afaqs! Marketplace Team

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5 rookie traps that await marketers in the metaverse

7 min read  

Our guest author Rugwed Deshpande, Director, SETU Advertising, tells marketers to not fall for the shiny new thing that’s on their marketing checklist

By Rugwed Deshpande

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Top Agencies Providing SEO Services in India

2 min read  

Explore the best in business SEO services in India.

By afaqs! Marketplace Team

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No-code Application (App) Development: What's the fuss about?

3 min read  

No-code app development is time efficient and cost effective for both developers and laymen, making it future proof.

By afaqs! Marketplace Team

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Website planning: The Hows and Whys of it

3 min read  

A website is a must-have for every business but building one without efficient website planning is like constructing a building without a blueprint.

By afaqs! Marketplace Team

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Frontend vs Backend : The Ultimate Guide to an Efficient Website

3 min read  

Read to explore the core differences between frontend and backend development and how they work together to ensure the best user experience.

By afaqs! Marketplace Team

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5 Advantages of using an AI Chatbot on your Website or App

3 min read  

An exceptional brand experience and client service can create customer loyalty for life

By afaqs! Marketplace Team

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7 Landing Page Tricks to Increase Conversion Rates

2 min read  

Unable to convert an online visitor into a paying customer or a qualified lead? Here’s how to change that.

By afaqs! Marketplace Team

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Does Your Business Need a Mobile App?

3 min read  

Before you invest your time and money in making a mobile app for your business, understand if you need it in the first place.

By afaqs! Marketplace team

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Must Use Web Technology Tools in 2022

3 min read  

Want to remain competitive in your domain? You need to upgrade your website consistently with these tools.

By afaqs! Marketplace Team

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4 Reasons To Hire A Web Development Agency

2 min read  

Website development is indeed a task best left to experts. Know how a professional web development company can help your business.

By afaqs! Marketplace Team

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The Greenwashing Conundrum : Why marketers need to be cautious

4 min read  

Jeff Thomas writes in today's column about how marketers can have a profound impact on nurturing positive consumer behaviour.

By Jeff Thomas

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Top Website and App Development Agencies in India

2 min read  

Explore the top Website Development and App Development Agencies and find the right tech savant partner

By afaqs! Marketplace Team

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Simple Hacks For Engaging Social Media Videos

4 min read  

Short videos are all the rage on social media. Here’s how to leverage them

By afaqs! Marketplace Team

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Inspirational Innovations in Branding You Must Know

3 min read  

These brands built their reputation with memorable branding campaigns

By afaqs! Marketplace Team

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Branding for the 21st Century

5 min read  

In today’s column, Magesh Srinivasan, presents a foundational framework that will enable brands to strengthen their voice and reduce the noise that is omnipresent in people’s minds.

By Magesh Srinivasan

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How To Ensure Consumer Growth with Brand Transparency

3 min read  

Trust and transparency pave the way for sustainable growth.

By afaqs! Marketplace Team

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Branding: 7 Ways to Gain a Consumer's Trust.

3 min read  

Winning the trust of a customer is essential for your brand's longevity and health. Good branding, product reviews, testimonials & building relationships get you to your goal.

By afaqs! Marketplace Team

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Stand Out With These 5 Brand Tactics

2 min read  

What makes a customer buy what you’re selling and care about your brand?

By afaqs! Marketplace Team

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The Do’s and Hell Don’ts of Rebranding

4 min read  

Rebranding your business helps you in awareness, reaching new audiences and an opportunity to gain the trust of customers.

By afaqs! Marketplace Team

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Leaders can help maximise user experience in a post-COVID world

4 min read  

A leader’s perception of the pandemic and its impact on the business, have become crucial to every organisation, says our guest author.

By Neha K Bisht

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A Beginner’s Guide to Increasing Brand Awareness

3 min read  

You can embed yourself in the daily life of your customer by tweaking your brand awareness strategy.

By afaqs! Marketplace Team

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Ultimate Guide To Branding Tactics

4 min read  

Increase your ROI by building strong brand awareness and identity through these tried and tested methods.

By afaqs! Marketplace Team

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Top branding agencies in India

4 min read  

Explore the top branding agencies across India & find the right partner for your needs

By afaqs! Marketplace Team

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Why Hiring A Branding Agency Is Important For You

3 min read  

If you’re a brand that needs to pump new blood and energy in your product, hiring a branding agency will get this task accomplished.

By afaqs! Marketplace Team

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How to Create a Social Media Profile for your brand: A Step-by-Step guide

3 min read  

A company's social media profile is their first ad. Making a good first impression is necessary and there are a few good ways to do it.

By afaqs! Marketplace Team

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Social Media Tools: The Ultimate guide for 2022

3 min read  

How do you know if your social media efforts are making an impact? Use the following tools to find out.

By afaqs! Marketplace Team

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How to Make The Best of YouTube Shorts in Marketing

3 min read  

Use free tools on YouTube to encourage your audiences into becoming subscribers and customers.

By afaqs! Marketplace Team

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LinkedIn Articles Can Maximise Engagement, Here’s How

3 min read  

Writing thoughtful LinkedIn articles can widen the reach of your brand and by extension- yourself.

By afaqs! Marketplace Team

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Are snack food and beverage brands turning into Pinocchios on their packaging?

4 min read  

Perhaps, the FSSAI and ASCI need to come together here, says our guest author.

By Keshav Naidu

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Facebook Polls for Customer Insights and Brand Engagement

3 min read  

Understand how incorporating polls can increase engagement and give you critical insights.

By afaqs! Marketplace Team

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How to Hire the Right Social Media Marketing Agency

4 min read  

A social media agency will use its expertise to optimise the best strategy to achieve your targets and maintain your pages. Here’s how to hire the right one!

By afaqs! Marketplace Team

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5 Ways To Boost Sales Through Social Media Marketing

3 min read  

50 million businesses have Facebook pages and 2 million businesses are using Facebook, Twitter, LinkedIn and other sites for advertising. Here’s how you too can boost sales through these strategies.

By afaqs! Marketplace Team

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Best Inspiring Mother's Day Ad Campaigns in India of all time

2 min read  

Through Mother’s day Ad campaigns, brands strive to build an emotional connection with their audience.

By afaqs! Marketplace Team

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Top Social Media Marketing Agencies in Delhi NCR

3 min read  

Explore the top social media marketing agencies in Delhi NCR & find the right SMM partner

By afaqs! Marketplace Team

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The Ultimate Guide to Instagram marketing: Tips and Tricks

3 min read  

Instagram marketing has become the need of the hour for businesses looking to create brand awareness and grow.

By afaqs! Marketplace Team

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Paid Social Media Advertising is a Must in 2022: Here's Why

3 min read  

Today paid social media advertising is no longer an option; but a staple in digital marketing strategy. Know how it can work in your favor.

By afaqs! Marketplace Team

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Ways To Enhance Your Brand's Social Media In 2022

4 min read  

Social media engagement is more than just regular postings, paid ads, and giveaways.

By afaqs! Marketplace Team

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The full circle: agency reunification

5 min read  

Our guest author believes that marcom’s best years, are still ahead of us.

By Albert Pereira

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Top Social Media Marketing Agencies in Mumbai

3 min read  

Explore the top social media marketing companies in Mumbai & find the right partner for your needs

By afaqs! Marketplace Team

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Offline advertising in the digital epoch

3 min read  

Integrating both traditional and digital marketing strategies, can reinforce a consistent brand message.

By Nupur Sood

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Startup marketing - A step by step digital marketing guide for funded startups

3 min read  

With time and some help from experts, one can derive the benefits of digital marketing, says our guest author.

By Swati Nathani

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What the story of 200+ brands which have tried afaqs! Marketplace tells us

5 min read  

Advertiser projects on the platform have trebled in a year to more than 30 per month, with potentially Rs 3 crore in agency fees.

By Sreekant Khandekar

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Why user experience is the new touchstone for branding

4 min read  

Our guest author writes about the three ways in which user experience impacts brands.

By Siddharth Kabra

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The role of offline marketing in an online world

3 min read  

Offline marketing helps to drown out a lot of online noise, writes out guest author.

By Selvam Naiker

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Digital brand strategy in the age of artificial intelligence

3 min read  

Artificial intelligence works like magic but has science at its core, write our guest authors.

By Angad Singh Manchanda & Lavinn Rajpal

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Why influencer talent management will bloom in 2022

4 min read  

The popularity of influencer marketing has spawned a new type of agency system. Our guest author writes about the influencer talent management space.

By Dharika Merchant

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The challenge of marketing crypto in India

3 min read  

With great returns come great responsibility

By Shrenik Gandhi

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How a classic brand can stay relevant to Gen Z

5 min read  

Getting the attention of these 20-somethings is hard enough. But how do old, heritage brands still manage to appeal to the young? Learn from Dove, Adidas, Maybelline and Levi's.

By Shekhar Badve

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Performance advertising is changing the way businesses are run

5 min read  

And, Indian businesses need to up their ante, writes our guest author.

By Jignesh Maniar

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Packaging's New Mandate: Winning At The Moments of Truth

5 min read  

Good packaging does more than just dress up the brand for the retail shelf, argues our guest author.

By Dhananjay Balodi

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Content themes that will resonate in 2022

4 min read  

The post-pandemic consumer is drawn to content high on purpose, authenticity and trust.

By Zahara Kanchwalla

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Seven trends that can shape digital strategy in 2022

3 min read  

From geofencing to voice search, our guest author enumerates seven trends that can shape digital strategy this year.

By Khushboo Solanki Sharma

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Consumer trends that can impact marketing strategy in 2022

5 min read  

From larger pack sizes at the retail level to an omni-channel experience for buyers, here are some marketing trends and strategies for this year.

By Tuhin Chakraborty

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A lesson in brand building for the impatient entrepreneur

3 min read  

Start-ups are in a rush to do everything, including building their brand. But some things can't be done in a hurry beyond a point. The price can be heavy.

By Kruti Berawala

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Instagrammable packaging design – the whys and hows of it

5 min read  

Thinking about how to attract the Gen Z consumer? Instagrammable packaging is the answer.

By Shashwat Das