Client Brief

Tumcha Aamcha Jamla is one of the most popular TV Series aired on Zee Marathi. The show is a bridge between modern ways to find the right life partner and respecting the traditional values in the matrimony process. They created a Matrimonial Site for the Marathi Community.

The challenge was to get maximum registrations on the site as it was a newly launched Marathi Matrimonial Site by Zee Marathi.   

Execution

-  A well-designed Google search campaign was run with the right combination of keywords and to-the-point text ad-copies.

-  An efficient bidding strategy was used to be on top of the competition.

-  Continuous monitoring of competition activity was done and counter campaigns were created to stay ahead in the race.

Result

-  Generated 4x clicks than the expected deliverables

-  Attained a conversion rate of 13.84%

-  We delivered 46% more leads than the planned numbers

Client

Zee Marathi

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