Big Trunk Communications

Client Brief

LendingKart Finance Limited is a non-deposit taking NBFC that provides working capital loans and business loans to SMEs across India. They give access to capital through an online process that is quick and requires minimum documents with no collateral. They aim to be a partner in laying a strong foundation for SMEs and help them grow to their full potential.

- Improving Organic Traffic on a Monthly Basis.

- Improving Keyword Ranking for their Key terms.

- Getting quality backlinks on sites which have good traffic.

 

Execution

Strategy - Internal

- On-Site strategy included working on the hygiene factor. We fixed broken links, removed 404 error pages, revamped low-quality content, added various category pages with quality content. We changed the meta tags to include more keywords.

- We worked on the Internal Linking and used exact keywords to link to relevant pages and the homepage. This helped us pass all the internal authority back to our homepage.

Strategy – External

- We worked on Content Outreach contacting high authority sites which have good content and website traffic.

- We acquired links in existing content of highly relevant sites related to Business/Finance.

 

Result

- Organic Traffic has increased in the last 6 months from 43K to 1 lakh. We added quality content on the website/blog and created backlinks from high quality sites & blogs. 

- Business Loan keyword ranks on 5th position on Page 1 of Google.co.in. Other primary keywords rank in Top 3 positions on Page 1 of Google.co.in.

 

Big Trunk Communications

Digital Marketing

  1. Mumbai

Services

Clients

Category Experience

Employees

51-100 Employees

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