Client Brief

Cauvery Ford is an authorised leading Ford dealer from 1996, spread across South Karnataka and having multiple outlets in Bangalore.

The Client was facing a challenge in converting leads, since most of them were shared among multiple competitors from the aggregator source. The objective was to generate exclusive leads for the brand Cauvery ford.

Execution

- Created well-designed and impactful Google search and Facebook ads for lead generation

- YouTube discovery ads were created for better brand visibility.

- We analysed the most converted keywords to optimise the campaign, improve  lead quality and reduce the Cost per lead.

- Facebook ads were designed with TG segmentation to get relevant leads for the client.

Result

- Generated 2X better number of leads than the previous source

- CPL reduced by 30%

- Digital conversion improved by 12%

Client

Cauvery Ford

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